As an entrepreneur, you know that sometimes in business it’s not about what you know, it’s about who you know. Building a solid network of supporters and connections will boost your visibility and help your business growth across multiple platforms. There are several different ways to build your network of followers both online and in person. Let’s take a look at three of the ways you can go about structuring the best network for your business:
Create a Strong Online Presence
Using social media is beneficial for businesses to reach those consumers who spend much of their time on social media platforms such as Facebook. It’s important to build a strong online presence across all platforms (i.e. Twitter, Instagram and Pinterest, in addition to Facebook) by posting interesting, engaging content often. When your business utilizes these platforms properly, you’re able to show consumers that your business is relevant and easily accessible. According to business guru Joshua Cooper Ramo, the more dominant these “winner-take-all” platforms like Facebook become, the more powerful they become. So the more people use social media, the more people need social media. Which is a win-win for your business if you already have a strong online business established. Take advantage of the popularity of social media platforms to connect with even more people and put yourself a step ahead of the competition.
Travel for Business and for Pleasure
When it comes to your business, don’t just think local. If you really want to grow your business, you’re going to have to travel across the country and even internationally to stay connected to current and potential clientele. Traveling for business can be stressful, so to combat this make sure to allow time for some adventure travel as well. Because not only will travel help get your brand out there, but it will also give you an opportunity to get ideas and see other points of view from different parts of the world. Expose yourself to different cultures, languages and communication styles. This can potentially help give you some inspiration on how to reach and influence people you know both personally and professionally.
Reaching people via social media and through travel is sure to boost your business network, but another key to your business’ success is to see and be seen. One of the best ways to grow your network is to get involved both in and outside of your community. The more people see and hear about your business, the more they are going to remember you. Some ways you can get involved include:
- Joining a local organization(i.e. your city’s Chamber of Commerce)
- Volunteering at community events
- Sponsoring a local sports team
- Teaming up with another business for a charity event
- Attending and speaking at seminars
These are just a few ways your business can get involved and reach as many people as possible. Don’t be afraid to put yourself out there because you never know who you’re going to meet or what you’re going to learn. After all, you can’t grow if you never get outside of your comfort zone.
Growing a following for your business will take time, but the more time and effort you put into it, the more you’ll get out of it. Implementing these three strategies will help you build, maintain and grow your business network.