3 Reasons Your Website Needs an Explainer Video

When potential customers visit your website, are they clear on why they should buy from you? If not, an explainer video could help. An explainer video is a video created to showcase why potential clients should choose your company over the competition. The best videos serve as an introduction to your company and specifically speak to the problem you want to solve for your customers. For example, if you run a press release company, you could share a case study where a client increased sales after using your service.

Here are three reasons your website needs an explainer video.

1. Explainer videos increase conversion. Dropbox added an explainer video to its homepage, increasing conversion rates by 10%. That single video was viewed 750,000 in one month. Rypple also added an explainer video to its homepage and increased conversion rates by 20%.
2. People get bored quickly. A person’s average attention span is only 8 seconds! This means you have only 8 seconds to grab your potential customers’ attention before they move on to something else. This is much easier to do with an engaging video than a long screen of text.
3. Videos remain on your customers’ minds longer. According to a study by Wharton Research Center, the average person retains only 10% of what they hear, but 50% of what they see. While a potential customer may not remember your long sales page 6 months later, he or she may remember your catchy explainer video in a few months when she’s in the market for your services.

If you believe an explainer video would help your company, TimGoodspeed.com creates videos that are “highly entertaining and informative…that communicate the core essence of a company.” With over 25 years of graphic design experience, 5 specifically in creating explainer videos, the team at Tim Goodspeed is sure to create a video that converts. Pricing includes all scriptwriting, storyboarding, style-frames, voice-over, animation, motion graphics, sound effects music and final video files.

Visit TimGoodspeed.com to get started today.

Have you used explainer videos for your business? How has it helped your conversion?

Sources: http://www.statisticbrain.com/attention-span-statistics/ and http://www.unbounce.com