10 Ways To Make Your Website Stand Out For The Right Reasons

The internet is a very big place, with a lot of competition out there for websites. Whatever your industry, there will be hundreds, if not thousands of other websites out there offering the same thing. With all that competition, it’s clear why your website needs to stand out from the crowd. Here are the best tips to make your website stand out from the competition for all the right reasons. 

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1. Give people something extra. When people arrive on your website, offer them something useful. In exchange for their email address, you could offer a free downloadable guide, a coupon code, or a PDF with interesting or useful information. 
2. Update it frequently. An active website tells visitors that someone is looking after it (and Google likes it). Show site visitors where these new updates are, with something like a pop-up, news scroll, or blog preview. 
3. Focus your visitor’s eyes on one thing. Don’t cram your website with too much stuff. Remember that people can’t focus on multiple things. This is the opposite of focus. Point people to the most important thing that you want them to do, such as click to fill in a form, directions to call you, or click to read your blog. Make sure this benefits them too. 
4. Make it fun. If your site is interesting to look at, with a good layout of words, images, and graphics, people will stay on it for longer. 
5. Make sure it’s searchable. We’re all busy, and we expect everything right now. If you have a lot of content on your website, nobody is going to waste time digging through all of it to find what they want. Put a search bar in prominently so they can find things quickly. 
6. Add a blog. You have knowledge in your niche or industry. Share that knowledge. Being a recognised expert can be great for business, and for website traffic. 
7. Make sure it’s mobile-friendly. More than 70% of all visits to the internet are now on mobile devices. Use a website platform that comes with expert help, like a Magento Agency, to make sure your site is built properly. Make sure you test your site on devices other than a laptop and computer. Make sure everything is still readable and clickable. 
8. Use video. Video can keep people on a web page for much longer. The longer you can keep people on your site, the more likely they are to make a purchase, sign up for your newsletter, or do whatever else you want them to do. 
9. Think headlines and graphics. This is what people will see, so this is what you should spotlight. Supporting text is there for support and SEO. 
10. Be you. Make sure your site sounds and looks like your brand, and make sure it reflects your values. There are people out there looking for a company like yours, so make sure they find you.  If you want to stand out, remember you can buy business names, brands and domains with ease online.

A website that stands out can help to improve conversion rates, so it’s well worth putting in the time.