SEO for a website is essential, is a well-established fact but how long does it take to produce results is not easy to figure out. There can be various roadblocks like technical issues, compliance problems, the penalty on websites and much more which may make it more challenging to determine when SEO becomes beneficial. The time it takes for the campaign to see results also depends on the size of the project, the strategies involved, the target market and other such factors. In order to find out when the results can be seen it is essential to know about each stage of SEO and where your project is currently in. Here is a typical timeline for SEO to see results.
Research and planning stage (0 to 2 months): To create an SEO strategy there are many factors to consider based on the project complexity and the resources available. Coming up with a strategy will take a few weeks. After that, there is a need to do thorough research on the keywords, keyword density, volume, and competitiveness. The keyword research can last from a few days for a small local company to a few weeks for a big company with several niche markets. The first two months will thus be spent on:
- Planning the SEO campaign
- Research targeted keyword
- Audit of website and content for performance, usability, and value to users.
Implementation stage (> 2 months): After spending a few months on planning the next few months will be spent on implementing the strategy. This stage will require a dedicated approach as content creation, keyword research and analysis of competition will keep evolving. There will be corrections and revisions as and when the reports of results are analyzed and monitored.
- Month 3: Now that the technical snags on a website are all smoothened, it is now time to work on content management. New content will be added and also improvements made on existing content so that it is more effective. Also, in this stage blogs, whitepapers, articles, and other such activities will be conducted so that there will be more inbound traffic.
- Month 4: In this stage apart from continuing the content management activities, the website will be fine-tuned so that it is well optimized so that content indexing and crawling by search engines can happen. Backlinks are built and the clients will start to see some increase in traffic and also some quality leads.
- Month 5: Social media engagements will be used to make more improvements in content management. There will also be a greater focus on link-building and creating greater visibility to a larger audience so that there is more traffic through referrals and user experiences.
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It is essential to not rush this phase as it is worth the time and money. Top-notch SEO agencies like Bear Fox marketing gives a realistic view of the time for their customers in https://www.bearfoxmarketing.com/how-long-does-seo-take-a-complete-overview-of-your-seo-timeline/, where they provide a deep insight into SEO. They also know how to prioritize the tasks to get the best results quickly. Sometimes it may be found that recreating a website is better than fixing it and should be mentioned in the planning stage itself. There will not be any noticeable changes in the rankings in the first few months as only technical changes will be implemented in this period.
Seeing Results ( 6 to 12 months): A realistic timeline for SEO to see some actual results will take at least 6 to 12 months. During this period, the keywords will perform better and there will be more incoming traffic so that it can impact your business. SEO needs time and patience and anyone who says that the results can be seen in a month or two does not know the game or is lying. Beware of such service providers who claim they can produce results overnight. Search engines will reward that have good content and best quality links and that takes time to reflect on the rankings. The algorithms are smart and they give more weight to website reputation, user experience, and great content and hence there is no quick fix here. Getting results is an on-going process that involves a great amount of dedicated effort in creating effective content.
Things to know when setting a timeline for SEO:
SEO is an ongoing task: The foremost thing to do in an SEO is to check the site and to diagnose it for problems so that it can be fixed appropriately. That can help in building a strong reputation, authority, and rankings over time. Another important thing is that SEO is an ongoing process and is like a fitness routine. You should continue doing it and not stop to get optimal results, it is not just about fixing problems but also about continued improvements on the website.
SEO is not simple: There are constant changes in the algorithms of search engines and what was a working tactic in the past may now be recognized by the algorithms as spam. That can hugely impact the rankings of your website and there are many other things that can impact the SEO. It can be the decisions, the code or the design so it is essential to have a solid long-term plan in place so that there is a steady improvement in results.
SEO is a team effort: SEO is not just the job of the marketing team and it is dependant on the cooperation of various other teams in the company. If it is a small website the pages will be limited but if it is for a large company it will be worked on by many teams sometimes geographically distributed. The IT department and others like the social media team are all crucial cogs and it involves a lot of work. It is not just about managing a set of keywords. Despite having a good SEO strategy it will take months of dedicated effort to gain a reputation for your website with the search engines so that it can grow organically. While hiring an SEO agency always look for someone who focuses on your business goals rather than rankings and keywords. Instead of rankings, there is a need to look at the tasks accomplished, sales improvements and an increase in organic traffic, etc. SEO is a long-term investment and understanding its value will help achieve positive results.