What Businesses Should Consider When Picking a Web Designer

Your website can make or break your business. It can draw customers in or send them fleeing to a competitor. Hiring someone to build your online presence requires thought and consideration. 

There are many things to consider when picking a web designer. It’s important to find someone who is talented, communicative, and affordable. But an online search for web designers can return thousands of results. 

With so many individuals and companies to choose from, where should you start? Keep reading to find out. Here’s our complete guide to hiring a web designer who will help you succeed. 

What Businesses Should Consider When Picking a Web Designer

Ask Your Web Designer the Right Questions 

Before you build your website, plan to interview at least three web designers. Asking the right questions will help you determine if they will be a good match for your company. Here’s what you should discuss with each candidate. 

What Services Do You Offer?  

Ideally, you should hire a full-service web designer who can coordinate and deliver every aspect of your website. Aim for continuity between the many different elements. 

First, they will need to conceptualize your site logistically and visually. Expect to receive a few different mock-ups to choose from. 

Next, programming makes the design a reality. Your designer should have strong coding skills. Accurate coding will make the site run smoothly. 

Graphic design experience is necessary to produce and integrate visual elements. Logos and original digital artwork represent your brand to site visitors. 

Your designer should also understand online marketing. A modern website must align with your overall advertising strategy. Make sure your designer can add search engine optimization and other tools to maximize traffic. 

Ask each candidate if they have copywriting experience. The text on your website is as important as the look. 

At the very least, your designer should have a team of people with these combined skills. It is difficult to hire and coordinate with multiple individuals who have never worked together. Save yourself the trouble by finding a full-service provider. 

Do You Have a Portfolio?

The person you hire should have plenty of experience designing business websites. Ask to review other sites they have designed. Do you like them? 

Also consider if every site looks the same, or if the designer can produce a unique result for each client. You will want your website to stand out from the crowd. 

How Will You Learn About My Business? 

To build a successful website, your designer will need to understand the ins and outs of your business. This will help them represent your brand and develop the functionality you are looking for. 

Find out how they will learn about your company. Combining conversations and independent research works best. 

What’s Your Process? 

Individuals with web design experience should have a clear process to build a website from start to finish. Designing a site is a big project, and organization is key. Having a clear set of steps to follow will make things easier for everyone involved. 

Also, make sure the candidate is able to meet your deadlines. Is their schedule open to create a great site within your desired timeframe? 

How Will You Help My Business Succeed?

In addition to being pretty, business websites should attract and engage visitors. Today’s designers must be ready to support your digital marketing strategy. Discuss how the website will help your business thrive. 

Ask for a final product that is responsive and mobile-friendly. Many users navigate the web on their phones. Search engine optimization is also necessary to attract your target audience.

True web marketing experts will use tools such as decibel.com to analyze visitor behavior and optimize your site. 

How Much Can I Expect to Pay?

Building a website from scratch is a significant investment. Explain your expectations and get an estimate before you begin. 

Designers can charge a flat rate or an hourly rate. Either way, they should be able to give you an idea of the total project cost. Is there a deposit required? 

Expect to spend $2,500 or more for a basic website. The price will increase if you want a blog, an online shop, or other advanced features. 

When comparing design costs, keep in mind that you get what you pay for. Don’t hire the cheapest candidate unless they are also the best.  

What if I Need to Update My Site? 

There will be times when you need to update your website. Adding new information should be user-friendly. Ask if you will be able to update the site independently. 

If changes require professional support, how much will it cost? It’s also important to make sure someone will be available to help. 

Do You Have Any References? 

Feedback from past clients can tell you a lot about a web designer. Check for references and reviews online before you sign a contract. 

Request a list of people they have worked with, and make a few calls. If a designer’s existing customers are happy, there’s a good chance you will be too.  

Will We Work Well Together?

After having a conversation with each candidate, ask yourself if you like them. A healthy designer-client relationship is essential. You will be spending a lot of time together over the next few months. 

You will also have to make many decisions together. Will this person listen to your ideas, then help you refine them? You should feel certain that you can work well with your designer. 

Consider These Things When Picking a Web Designer

If you ask these questions when picking a web designer, you’ll be off to a great start. Do your best to understand each candidate’s style, approach, and personality. When you find someone you like, negotiate a price that is fair for both parties. 

Before you know it, your new website will be live. You’ll attract enthusiastic customers and grow your business with your beautiful online home. 

If you found this article about hiring a web designer helpful, please check out some of the other great content on our site.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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