Vulnerability in Business: Pros and Cons

Whether you run a scribe services business or own your own digital marketing agency, there’s always the question of how vulnerable you should be when it comes to owning a business. That’s why we’ve created a list of pros and cons when it comes to vulnerability in business.

What is Vulnerability in Business?

Vulnerability is defined as the capability of being physically or emotionally wounded, and open to attack or damage. When we talk about vulnerability in business, it’s usually more focused on being open to potential damage. So often, leaders in business fear loss, and this could lead them to not act on potential growth. Fear is the driver behind vulnerability in business.

So, let’s get into the pros and cons of vulnerability in business.

Vulnerability in Business: Pros

Vulnerability in business certainly offers a lot of potential positives for business leaders. It could open the door for positive change, inspire creativity, and offer new perspectives.

Opens the Door for Positive Change

If you view the world as a scary place, it will indeed be a scary place to live. This is where vulnerability can come in handy. Allowing vulnerability in business opens the door for infinite possibilities. Instead of being afraid of change, you embrace it.

Inspires Creativity

Without creativity, most businesses would not grow. Creativity helps business leaders approach situations with fresh, creative eyes each time they encounter something new. Vulnerability helps business leaders tap into their creative side by not holding on to self-limiting beliefs. Fear of creativity keeps business owners stuck, and you will not often see their business moving and changing with the world around them.

Offers New Perspectives

Vulnerability is one of the only ways to get a new perspective when it comes to business. If you aren’t vulnerable to some capacity, you’re approaching life with a closed mindset. Instead, embrace new ideas, consider what you haven’t before. Get excited for the unknown, instead of living in fear of it.

Vulnerability in Business: Cons

It’s no surprise that vulnerability also has a downside in some situations. If you are vulnerable in some situations where more safety is needed – you have the potential to lose or be taken advantage of.

Potential to Lose

If businesses are always vulnerable, they will undoubtedly lose in some situations. There are some instances where vulnerability is not the way to go. For instance, if you consider hiring a candidate that lied on their resume – vulnerability might not be the route to go. You want to consciously choose how you want to use your vulnerability in each situation you encounter.

Could Be Taken Advantage Of

One of the reasons that people fear vulnerability in business is the potential to be taken advantage of. However, it’s not always easy to tell if someone will use your vulnerability against you. This is one of the risks that you make when you go into situations trusting people. Yet, if you choose to always have your guard up – you will never discover that in many instances, people are deserving of your trust.

Print Friendly, PDF & Email

About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

Check Also

How To Take Your Wedding Planning Business To The Next Level

There are many reasons why you might want to start your own wedding planning business. …

Leave a Reply

Your email address will not be published.

CommentLuv badge