Using Mobile Right: Tips for Small Business Owners

More and more people are using tablets and smartphones for practically everything that they do these days. As this technology continues to grow and become more powerful, even more of the consumers you want to become your customers or clients are going to be visiting your page and accessing your content via a mobile platform.

While you probably already know you need mobile apps and technology, that doesn’t mean you know how to utilize mobile the right way. Put these tips on using mobile right into action to make sure your customers are getting the most from their mobile experience.

Create a Mobile Site

Believe it or not many small business owners are still using the same site for visitors on computers and those on mobile phones or tablets. While that might not sound like a big deal, the fact is that mobile tools just don’t see websites the same way.

That means that your customers are going to be very frustrated when they see your site. Over time, you might even lose customers that way.

That’s why you need mobile app development to create a mobile site and let customers choose to access it via smartphone or tablet.

Make Content Clear

When you have customers browsing your site on a computer they’re looking at a sizeable screen. That means that you put lots of information on a single page without worrying about overwhelming them or creating slow loading speeds.

On mobile devices that isn’t the case. Reduce the amount of content on each page and focus on getting people to contact you instead.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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