Trade Fair Secrets: Promoting Your Business on the Road

Consumer knowledge is an essential part of the success of your business. Naturally, advertising online has become increasingly effective and affordable since the advent of social media. But businesses should never discount the value of promoting their products and services though more traditional routes as well. Trade Fairs for example, are a incredibly powerful tool for advertising your name whilst also showcasing your abilities as a company. Here are some key things to remember when promoting your business on the road.


Stand Out From The Crowd

Trade shows are competitive environments, where each business will be trying to outdo the next. Therefore, standing out from the crowd is vital. On a purely physical level, this means bringing bold and engaging advertising materials, such as banners or banner stands. But really, standing out from the crowd means offering something that nobody else is. This doesn’t mean you have to be the only company selling leather hats, for example. What it means is you offer a quality of service that is unique. Give each potential customer your undivided attention and care – really care – about what they have to say. They are, after all, the people who will make or break your business.


Be Ready To Do Business

Many companies see trade fairs purely as a promotional opportunity. Of course, they are. But they’re also a prime opportunity to actually do business. A customer who’s interested in your products or services at a fair may well have forgotten about you next week, if you don’t bring the necessary tools for doing business on the spot. If you’re a health club for example, make sure that you have plenty of subscription forms to hand, as well as a mobile card payment system (easily obtainable from Card Cutters or a similar service) for securing business right there and then. And once you’ve signed people up, be sure to send them on their way with some free promotional materials as well – although you’ve already secured their business, you want them to of course spread the word amongst their friends, too.


Vital Approaches

There’s no denying that the internet has changed the way that promote our businesses. But more conventional methods – such as trade fairs – are still of equal importance. To make these events a success for your company, standing out from the crowd and being ready to do business on the spot, are vital.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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