Tips For Starting A Jewelry Boutique

If you love all things shiny and beautiful and want to make a living doing something product based, then a jewelry business might be calling your name! You might start with wire wrapping and beads but eventually, want to branch out into diamonds and gold. Finding suppliers can be tricky – but not impossible when you check out the right reviews like this b2cjewels.com review.

So, where do you start?

Product  

Before you start diving into buying, making, and crafting items, it is important that you already know what it is you want to make. That way, nothing will go to waste – and you will only spend money on materials you know you can use. 

The products you choose will also guide how the rest of your business plan and other things go. 

Think about if you are going to be making trend and costume pieces, semi-precious gems, or fine jewelry. Will they be handmade or designed and manufactured elsewhere? 

Photo by Saeed Anahid on Unsplash

Budget 

A large portion of your budget is going to go on materials. Consider all of your start-up costs like materials, space, marketing, website, licenses, and more. And will you be making and doing everything yourself, or will you be hiring an in-house person or a freelancer to help with any part of it? 

Research 

While you have your ideas about what you want to create, it is a good idea to check out all of the competitors you can find, from small boutiques and Etsy stores – to mass-produced jewelry from big stores. 

Look at quality, the price point, and what is their selling point? How are they marketed? 

Learn as much as you can from what they are doing so that you can find ways to improve upon it and create something unique and interesting. Never steal ideas, but feel free to research as much as you can. 

Branding

The branding you use will need to be bold enough to start out in the many other jewelry boutiques and, more importantly, speak directly to your audience on all levels. A branding expert is usually the best option for this. 

Influencers

If you’re already in the middle of launching and you have products ready to go – influencers are some of the best marketing tools available. They have an audience who knows what they are interested in and already have good engagement rates. Influencers are the not-so-secret weapon of the marketing world. 

You should only choose influencers that align with your ideas and ethos and make sure that you are happy to pay for the content they create in advance. 

Not too much

Don’t be tempted to have too many products on offer straight away. Not only can this take a chunk out of your available budget (and potentially leave you running into financial trouble at a later date), but it makes the task of marketing much bigger. 

The paradox of choice is something that many smaller stores deal with – offering too much can sometimes mean potential buyers aren’t sure what to buy and then buy nothing. 
What you need above all else is tips and tricks to navigate the small business and freelancing world: How to Set Your Business Up for Financial Success