Thinking About Opening a Coffee Shop? This Is How Much It Costs

Thinking About Opening a Coffee Shop? This Is How Much It Costs

Did you know the US coffee shop market is worth around $45.4 billion?

If you love coffee, you might like the idea of opening up your own coffee shop so that you can benefit from this massive market. Yet, before you get too excited, you should probably work out how much money it takes to open a coffee shop.

Keep reading, and you’ll learn more about the costs associated with opening a coffee shop. If you’re thinking about starting a coffee shop, you’ll soon discover how much this project will set you back.

Let’s begin!

1. What’s the Average Cost of Opening a Coffee Shop?

The amount of money you spend on this project is going to depend on the way you go about things. Generally, there are two routes you can go down when opening a coffee shop:

  • Opening a shop under your own brand
  • Opening a franchise coffee shop

The option you select will have a significant impact on how much you can expect to pay. For instance, according to some research, it can cost around $375,000 to open a coffee shop under your own brand.

However, if you decide to adopt a franchise model, you can expect to pay a lot more than this. That’s because if you decide to open something like a ‘Dunkin Donuts,’ your opening costs can be as high as $1,597,200.

2. Which Option Is Right for You?

At this point, you might not be sure if you should open a franchise or your own coffee shop. 

The most obvious benefit of opening your own coffee shop is that you don’t have to deal with the high franchise costs. The problem, though, is that you have no brand equity, and so people might not take an interest in your shop. 

So, is opening a franchise the right approach?

Well, opening a franchise is not without its problems, and there are downsides associated with this approach too.

For example, if you open a franchise, you might not have a lot of freedom regarding how you can run your business. You can’t add new items to the menu, and you will have to stick to a specific interior design style.

You will need to weigh up each of these various pros and cons to assess which option is right for you.

That said, for the rest of this post, we will focus on how you can open a coffee shop under your own brand. This is because this approach is the cheapest, and thus it’s the most accessible option for most people.

We’re also going to touch on how you can attract lots of customers for your coffee shop. After all, if you know how to attract customers, it will be easier to deal with the high costs associated with this path.

3. A Good Location Can Help

If you select a good location, it will be much easier for you to attract customers. A lot of the time, choosing a good location means that you locate your coffee shop in a city center or near an office building.

Ideally, you should try to locate your coffee shop in the city center. In doing so, you will be able to sell to both office workers and people taking the day off.

Note that selecting a location in a busy area is going to cost you a bit more money.

That’s because the people that own the property know the benefit of being in a busy location. Thus they’ll price the building higher than a building outside of the city, and this is something you’ll just have to accept. 

4. Will People Enjoy Visiting Your Coffee Shop?

If you want people to visit your coffee shop, you need to make sure people will actually enjoy sitting in your coffee shop. 

For instance, if you think about Starbucks, you’ll find that many people tend to go there to decompress, rather than just for the coffee itself.

So, you need to keep this in mind when making interior design decisions. You might want to invest in good couches so that people can relax, and you may also want to spend money on cozy lighting.

5. Cater to the Workers

You’ll find that many people tend to go to a coffee shop so that they can work. If you want these people to visit your shop, you need to make the necessary accommodations. 

You do this by ensuring there are plenty of tables for people to work on. You also need to make sure your WiFi is fast and reliable.

Additionally, you need to ensure there are plenty of electrical sockets so people can charge their laptops or tablets.

6. Insurance Will Help You Avoid Extra Fees

If you’re going to open a coffee shop, you should also think about getting some insurance. That’s because insurance can protect you from extra costs, should you be affected by something like a robbery. 

When looking for insurance, you should try to get specialist insurance for your coffee shop.

If you do this, you will be protected from the kinds of negative events that specifically affect coffee shops. This will then make it easier for you to make a claim should something bad happen. 

If you want to keep your costs low, you should speak to lots of different insurance providers. In doing so, you will be able to compare quotes, and this will then allow you to find the cheapest option. 

Do You Still Want to Open a Coffee Shop? 

As you can see, opening a coffee shop can be quite an expensive experience.

Currently, you might feel as though the costs are very high, and you may have some doubts about continuing. It’s understandable if you feel this way, but sadly there isn’t anything you can do to make the costs significantly lower. 

Following this, if you really want to open a coffee shop, you should focus on how you can attract a lot of customers. If you figure that out, it will be a lot easier to stomach the startup costs, as you will know how to recuperate these expenses down the line.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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