The Post 2020 Economy: Important Business And Financial Practices That Are Here To Stay

Following the recent Covid19 outbreak chaos that soon engulfed the globe, numerous permanent changes can be identified. While your routine trip to the grocery store is now vastly different from what it was before the outbreak, running a business is no exception to other such permanent changes. As a result of this, many companies are navigating unchartered waters in hopes of keeping the lights on. While some smaller changes such as new health and safety standards may be less impactful to how businesses operate, financial practices and other changes have thrown some business owners off their initial path to success.

There are a lot of business practices we used to implement as a common standard, but which now form a primary role of our day to day operations. The same is undeniably true of financial practices. In the uncharted territory, there is a good deal more bases to cover, and there is a lot you may instead want to delegate to specialised professionals. Suddenly the value of an informed marketing agency or tax relief services has doubled, thanks to the general uncertainty we all face in what is being referred to commonly as the new economy.

General uncertainty is a somewhat optimistic term if you ask us, given the world as a whole has barely taken its first step in economic recovery. Perhaps then one of the more measurable certainties, outside of the value of specialised service providers in business and finance, are the new practices we see emerging from the ashes of the lockdown economy moving forward into the recovery phase. The following industry and financial procedures are expected to stay post-pandemic.

The Post 2020 Economy: Important Business And Financial Practices That Are Here To Stay

Work From Home Is Here To Stay

It is somewhat undeniable that the vast majority of companies were opposed to the idea of work from home before 2020. It is more than just an educated guess to state the primary reason as mistrust in employees fulfilling their duties when working without supervision. While such concerns are logically relevant to the average business owner, the benefits of implementing remote work environments far outweigh any disadvantages according to statistics.

Imagine the surprise that faced the more antiquated CEOs and business managers when it turned out that this was not the case at all. It turned out that most employees performed just as well, if not better when lockdowns forced the practice upon us. The realisation that a lot of work can be done off-site has had two significant implications of the future of the common practice. First, it has motivated companies to continue in this way. Second, it has brought the notion of working with freelancers to the forefront of cost savings and efficiency.

Just a few benefits of encouraging your employees to work from home include increased productivity, possible room for salary reduction when growing your team, access to an international pool of applicants, enhanced employee retention, and drastic cost reduction. However, there are also several other relevant benefits.

Financial Markets Are Viewed With Raised Eyebrows

It is not that anything has changed in the way that markets operate; it is more a case that a previously unseen caveat has reared its ugly head. Markets have long been a pillar of financial growth, both for businesses and personal wealth. Any investor with a lick of sense knew, on some level, that if the global economy ground to a standstill, markets would crash. It was just that before 2020 most would have scoffed at the plausibility of such an event.

The consequence is a new caution that constitutes a paradigm in its own right. Markets recover with time, sure, but the damage is done, and the global psyche is geared against any degree of financial dependence on stock and general trade markets. The monster is out of the box, and the new attitude will undoubtedly shape the future of investment finance.

Product Delivery

And we mean delivery rather literally here. The ways in which we used to conduct business, connect with clients and go about selling our products. That all had to change after lockdowns started limiting options to continue operations. At the time we were all told that lockdown measures would last a matter of weeks, maybe a month. You would have been forgiven then for thinking, as we did at the time, that all would likely return to normal when said measures were relaxed as anticipated.

This no longer seems to be very likely. In some ways, the lockdowns forced people into embracing conveniences that they had previously been sceptical of, and in doing so forced the general population to adopt modern e-commerce practices that up until now had yet to see market saturation. The long term effect of this trend means that people are doubtful to return to the old, more outmoded methods of transacting, which in turn means that all businesses have to shift their business model to accommodate these newer practices permanently.

Unchartered Business Landscapes

There is absolutely no doubt that the general business landscape has changed drastically for almost every industry. With some now confident that we are entering the fourth industrial revolution, businesses are suddenly tasked with operating in vastly different conditions. In terms of drastic changes such as remote workforces and market instability, companies need to remain focused on fulfilling the new need to be as versatile and adaptive as possible. Reducing expenses and implementing innovation remain vital aspects of success for businesses in every industry. What’s more, appealing to specific target audiences may become something of a unique challenge for smaller companies. Implementing digital marketing tactics and outsourcing specific departments to industry experts will likely soon become a standard practice for established and growing businesses alike as cost savings methods are now more of a concern than ever before. Industries serving direct to the public may be tasked with various challenges amidst the pandemic concerns as health and safety measures have also become a standard-essential practice.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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