Small Business Spotlight: Spanish 4 Emergencies

This month, Entrepreneur Resources turns its small business spotlight on Mr. Brady Lewis of Spanish 4 Emergencies. During his years in law enforcement, Lewis recognized the language barrier between criminal justice personnel and the Spanish speakers they served. His company, Spanish 4 Emergencies, makes products that to ease communication between these two groups and makes working together more effective. Read on to learn more.

Name: Brady Lennon Lewis

Age: 25

Business: Spanish 4 Emergencies

Type of Business: Spanish language training tools and products for Fire, Police and Emergency Dispatchers

Years in Business: 5 years

Contact Information: Brady Lewis
32 Linden Lane
Anderson, IN 46011
(765) 642-0681
blewis@spanish4emergencies.com

What does your company do?
We have developed unique products for police officers, firefighters, EMS personnel and emergency dispatchers to aid in communicating with Spanish-speaking individuals. We also have developed an online training center to help learn the Spanish language.

What made you want to be an entrepreneur?
Since I was in high school, my friends and I have tried to come up with ideas for our own businesses. I guess it’s the dream of being your own boss, having the fancy office, having the respect and doing things the way you want to do them. It’s about freedom.

Why did you choose your business?
I was a police officer for four years. I personally started having problems communicating with Spanish-speaking individuals in my daily duties. I decided that I was going to learn Spanish for my own safety, as well as the safety of the people that I was dealing with. In my attempts to find information and products to educate myself, I found an empty market. Knowing that this was a big issue that wasn’t going away, I knew that a company like this was needed. I have a background in computers, so I decided I would start Spanish 4 Emergencies and see what I could do.

What prepared you for entrepreneurship?
I have always been fascinated with finance, business and computers. I studied computers in high school and in college. I have tried and failed many smaller-scale business attempts on my way to finally succeeding with this venture.

What has been your greatest achievement so far?
So far this year (as of February) I have been featured in front page news articles on two very popular national police and fire websites. Spanish 4 Emergencies has also done close to $50,000 in sales so far this year. I am extremely proud of both of these accomplishments.

What has been the most rewarding aspect of being an entrepreneur?
Getting the respect of people around me. Being as young as I am (25), a lot of people still tend to think that you can’t make a successful impact. I love proving them wrong. I see my youth as an asset. I still have many years in the world of business. I think I’m getting a head start on most people.

What challenges have you faced as an entrepreneur?
I have faced all the same challenges that almost every new entrepreneur faces. I started out with absolutely no capital. Therefore, I had to act as the website designer, programmer, product developer, marketer, publicist, sales, bookkeeper, etc. etc. That is very hard to do. Especially since I have had to do this on the side of my full-time job.

Is there anything you wish you’d done differently?
I wish I would have learned more about publicity and online marketing in the beginning. I started working on the company in 2002, and just in the past 6 months the company has really started to take off. I learned how to do certain things, and that made all the difference in the world. Online forums can be an absolute lifesaver!

How can others get started in this business?
Educate yourself! Anyone can come up with a great idea, but most of them go nowhere. Learn how to take an idea and make a company around it. Learn how to use EVERY available marketing realm. You don’t have to have money to get started. I didn’t spend ANY money before the company started making money. You have to have tenacity and you have to believe in yourself, no matter what other people may say.

Do you have any advice for future entrepreneurs?
It’s a tough road to go down but it is more than rewarding if you stick with it. Hard work is rewarded. Don’t get down on yourself. Find people that have done what you want to do, and ask their advice. With the Internet and online forums, you can find information on how to do almost anything. Take advantages of the resources you have. They are what gives us small entrepreneurs a fighting chance!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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10 comments

  1. I have found having a bi-lingual aid to be extremely beneficial. When you I have to handle spanish speaking business I used to outsource it. I deal with a lot of franchising opportunities and before I did research on http://www.franchisegator.com , I wanted a way to explore hispanic opportunities as well. Good article!

  2. I have found having a bi-lingual aid to be extremely beneficial. When you I have to handle spanish speaking business I used to outsource it. I deal with a lot of franchising opportunities and before I did research on http://www.franchisegator.com , I wanted a way to explore hispanic opportunities as well. Good article!

  3. It’s great to see someone other than Donald Trump gettng some coverage. Especially with a useful product like Brady’s. The road to your own business isn’t as easy as it seems but is well worth it. Believe in your product and yourself and you will succeed.

  4. It’s great to see someone other than Donald Trump gettng some coverage. Especially with a useful product like Brady’s. The road to your own business isn’t as easy as it seems but is well worth it. Believe in your product and yourself and you will succeed.

  5. Just goes to show that if you are prepared to work hard, take some calculated risk, have the knowledge and the niche, opportunities are there.

    And marketing both online and offline is an advantage!

  6. Just goes to show that if you are prepared to work hard, take some calculated risk, have the knowledge and the niche, opportunities are there.

    And marketing both online and offline is an advantage!

  7. Glad to see that if you put forth the effort you can achieve your goals.

    Thanks.

  8. Glad to see that if you put forth the effort you can achieve your goals.

    Thanks.

  9. Most people who start a business, whether it’s a home business or an office one, end up running by the seat-of-their-pants. There is no business strategy; purpose is quickly lost; and finally, burnout begins to set in, because they get so busy, it just isn’t fun any more. Being an entrepreneur is no easy task. Congratulations on your success! You’re an inspiration to us all.

  10. Most people who start a business, whether it’s a home business or an office one, end up running by the seat-of-their-pants. There is no business strategy; purpose is quickly lost; and finally, burnout begins to set in, because they get so busy, it just isn’t fun any more. Being an entrepreneur is no easy task. Congratulations on your success! You’re an inspiration to us all.

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