Small Business Owners: 5 Things you can Borrow from Big Brands

Starting a small business means there is so much to do and learn that you will be at a loss over where to start. There are, however, lessons you can pick you can pick from companies that started just like you but have now grown into big brands. Here are the main lessons you need to get from these big brands.

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The power of collaboration

If there is one thing big brands do best, it is collaborating with other brands that offer the services they need. Borrowing this leaf will ensure that you get things done at a great discount and sometimes even for free. For instance, if you run an auto shop, you can get parts to fix your power equipment from a store in exchange for free auto services. That way, both of you get something from the other and will not have spent money on it.

Improve on your user experience

The other thing you need to learn earlier is how to improve your user experience. If you have a site and need to grow traffic, you need to make it user-friendly. Most clients click off a site because they feel like it is not easy to understand. You need to find a way to ensure that your clients can access your site and use it without an issue. That way, your client can access your site and buy things from it because it does not have any issues.

Learn about your customers

In business, you will realize that your clients are not the same. It is the main reason you see big brands carrying out different campaigns based on their target areas. While some areas will benefit from you giving them free services, others just want to see a friendly face when they get your products or service. Take your time and do your research on your clients. It will help you figure out who you are dealing with and how to approach them best. That way, you can attract new clients and ensure that you retain your old ones.

Figure out what your purpose is

Another thing you need to think through which has helped big brands is knowing what your business is all about. Do not just get into business for the sake of it. Take your time and define your brand and what it stands for. Identifying your purpose will also help you define your principles, and you get to know whether what you are doing is right for your business or if you should try other ways.

Consistency is key

One of the reasons you might be struggling to get a consistent client base is that you do not offer consistency in your services. Clients will only come back to you if they know that the quality of your services does not change after a while. Take your time and ensure that whatever you started giving out is what you are still offering, no matter how long you have been in business.


The key to nursing that you compete at the same level as big brands is digital marketing. It has been around for a while and is tried and tested. With this kind of marketing, you can be sure that you will get a steady flow of businesses and clients.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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