“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important…Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs
Today the world is mourning the loss of Apple co-founder Steve Jobs (1955 – 2011), who passed away yesterday. Many people will remember him for the technological advances his company brought about. Where would we be without our iPods, iPads, iMacs and iPhones? 🙂 While those things are great, what I’ll remember most about Steve Jobs is that he dared to follow his heart. In a world with no cell phones and limited personal computer knowledge, he chose to take the road less traveled and co-found a technology company. The quote above illustrates it best for me. He realized that our time here on earth is finite. Rather than going down the traditional path of “get a good job, work until you can retire and then live a life of purpose…maybe,” he instead chose to take a risk. As entrepreneurs, we all have a bit of Steve Jobs in us. As you continue to create the vision for your company, always remember his legacy: follow your heart.
Here is a video and a couple of links to learn more about the life and legacy of Apple co-founder, Steve Jobs:
New York Times: Readers Share Their Memories (Slideshow)
Wikipedia: Steve Jobs’ Biography
What will you remember most about Steve Jobs? Post it in the comments below.