The Sustainable Business Case: How to Put Yours Forward

If you haven’t tuned into the news over recent years, it would be fair to say that we are well and truly in the era of sustainability and as the press like to put it, “going green”. This seems to be slowly rolling out across industries. At first, it was …

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Communications Audit: Are You Collaborating as Effectively As You Could?

Communications audits are incredibly important within business; you need to ensure that your organisation is collaborating as effectively as possible. By ‘communications audit’, we’re referring to the comprehensive evaluation of your company’s external and internal communications, designed to determine what is happening and the success of its efforts. It analyses …

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4 Rules for New Entrepreneurs

With new entrepreneurs, there are many mistakes that can happen. Navigating to avoid them isn’t easy when you have never started a company before. Accordingly, here are four handy rules for new entrepreneurs to follow. 1.      Burn Slowly Through the Capital Keeping costs lower is always good practice. It means …

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Why Influencer Marketing is About Far More than Big Name Celebs

If your brand is considering branching into influencer marketing, it’s important that you understand the difference between using influencers and endorsing celebrities. Celebrity endorsement is a form of brand advertising which involves a celebrity using their fame to promote a product or service. Celebrity endorsement is traditionally recognised for building …

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5 Tips To Simplify The Employee Scheduling Process

Workforce productivity matters the most for businesses because it ensures the best value from human resources. If you want to maximize the output of your staff, you need to schedule their time effectively. Having a proper scheduling plan in place is essential. It enables managers to allocate tasks and shifts …

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What Your Company Can Learn from Other Online Businesses

When you are trying to run a business, it is important to look at what you can do to make it more of a success. This is something that you need to make sure you study and get right if you want to be sure you can be more successful. …

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Why You Should Incorporate Affiliate Marketing into your Business Plan

Marketing is an important part of any business model. When you make your annual budget, it is important to add in costs for marketing. This can be in the form of digital advertisements, sending out promotional mail, or social media. When you’re creating your promotional plan, make sure affiliate marketing …

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AKG Creative Prepares for a New Era of Influence

Social media influencers have altered the online landscape so irrevocably they’ve become a digital and cultural revolution. The strategy is older than you might think, though. The first influencers appeared in the roaring Twenties, but few brands leveraged them in those days. Celebrity influencers as we know them today rose …

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Company Insolvency: What Business Owners Need To Know

Starting a business can begin with a dream of freedom and independence, or a burning desire to bring an idea or passion to life. These drives can be powerful fuel for the rollercoaster ride ahead. But business, like life, doesn’t always go to plan and there are many reasons why …

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