Increasing Your Profit Margin: How To Achieve More For Less

In business, the goal is always to make as much profit as possible. If you’re a budding entrepreneur hoping to become the next mogul, you’re probably keen to discover the secret to achieving more for less. Here are some tips to take on board if you’re eager to increase your profit margin.

Explore staffing options

For many businesses, paying wages is one of the most significant outlays. To save money without compromising on quality or efficiency, it’s wise to review your staffing structure on a regular basis and to think carefully before you hire additional team members. Your recruitment policy should reflect the needs of your business. Offering permanent contracts is not the only option available to you. Increasingly, businesses are saving money by embracing alternative options, such as hiring freelancers, offering short-term contracts and outsourcing specific jobs and tasks to external agencies. It’s important to ensure that you don’t have too many members of staff, and adopting different ways of working and recruiting can eliminate this issue.

Invest in new technology

Technology plays an increasingly instrumental role in modern business. Although the initial expense may be significant, investing in the right technology can save you a huge amount of time, effort and money in the long-term. Consider the impact of using software that enables you to access automated programs that complete tasks in a matter of seconds and VoIP solutions that allow you to save on your monthly phone bills. Replace face to face meetings with video calls and conferences to cut travel expenses and look into buying or hiring machinery and equipment that will improve efficiency or provide your business with a USP that will impress customers.


When you’re managing a household budget, you probably try and get the best prices from energy and insurance providers. Apply the same thinking to your business budget. If you deal with suppliers, you’re thinking about placing a bulk order, or you haven’t switched your business insurance provider for a long time, it’s worth trying to haggle for better deals. You could save yourself a substantial amount of money if you’re willing to drive a hard bargain, especially if you’ve been working with the same companies for a long time, and you’ve been a loyal client. If you buy in bulk on a regular basis, lowering the unit price could have a major impact on your balance sheets.

Review your pricing policy

Every business has overheads, and if inflation or purchase prices are going up, it’s wise to review your pricing policy. If you are increasing prices slightly, make sure your customers are aware of the changes.

Being successful in business is all about generating profits. Unfortunately, this is not an easy task to accomplish. If you’re hoping to increase your profit margin by lowering costs and making your business more efficient, hopefully, this guide has provided you with some useful advice. Review your staffing structure and pricing policies, be prepared to negotiate when liaising with other firms and suppliers, and invest in modern technology.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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  1. I love your desire to grow and make investments to do the same thing! This is exactly in line with my thinking on avoiding the pitfalls of being Comfortably Profitable.

  2. Raising your prices will enable you to make more money on each sale, thus widening your margins and improving your bottom line. Many retailers, however, balk at the prospect of increasing their prices out of fear that they’ll lose customers.

  3. This is incredibly helpful. No words to describe. It was Just like it was spoken directly to me. Thanks ,thanks, thanks . And I know that for a person to be successful in life, It is better to sacrifice the present for the future, than to sacrifice the future for the present.

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