Every modern business needs to have an online presence, and building an excellent company website is the first place to start. If you have recently established an independent business, and are yet to set up a website, there are a few things that you should keep in mind as you develop it. Whether you’re hiring a professional website developer to create your site, or are doing this yourself via an online website builder such as Squarespace or Wix, below are some key elements your business website needs to have.
Your business website needs to be easy to navigate, so make sure all of your page links and any links to external sites work properly. If this isn’t right, visitors to your website will become confused and start to question the level of professionalism of your company and its legitimacy. Every page should be clearly labeled and presented for the best experience for your site visitors. You should also make sure your website is compatible with desktops/laptops, tablets, and smartphones. It would help if you did a few tests before your website goes live to make sure everything is functioning properly.
Quality content is essential in all aspects of your business, from marketing materials, employee training handbooks, and especially on your website and social media platforms. The content on your business website should clearly express what it is your company does, what your ethos is, and a bit of background information could also work nicely. Make sure you’re using keywords to help with your SEO techniques, and keep the written information concise and to the point. If you’re writing up product descriptions on your website, make sure that the content is promoting the products, but not over-selling. These descriptions should also include key selling points and any other additional information the customer will need, such as dimensions, weight, etc.
The overall presentation of your website needs to look professional and clear. It should also reflect the kind of business you’re running. For example, a company that sells clothing needs to make sure there is quality photography of their products and that these images are the main focus. You should also think about the color of the text and how well it sits on your chosen background, and text that is difficult to read will be off-putting for your site visitors. Make sure that text boxes and images aren’t too close together, or that the page feels cluttered at any time. If it appears this way, you might have to re-think your content and decide what can be cut from your webpages to make it look more presentable.
If you are selling products online, you must have efficient eCommerce tools embedded in your website. These will help your customers make secure transactions and allow you to track your inventory as well as access to analytic tools to help you improve your sales operations. Even if you’re company provides services rather than sending out physical products to customers, eCommerce functions on your website can help your customers make quick and easy transactions to your business online, as well as making it easier for you to pay invoices, etc.
A very useful feature to include on your company website is a live chat button. Allowing visitors to communicate with your customer service/sales team online will help you to build relationships with potential customers and answer questions that they have quickly. This is far more convenient for customers than waiting on hold on the phone, and they can leave their chat box open while they do other things as they wait for a response. If you enable live chat on your site, it will also help you to understand the needs of your customers better, and that information can be used to improve your overall business operations. It’s also far more cost-effective than providing customers with phone support, and as an independent start-up, this is one benefit that is likely to be appealing to you.
Include a Blog
Having a blog page on your website is a great way to keep producing fresh content and to let your site visitors get to know the business a bit more in-depth. It would help if you made sure that the posts you include on your blog are relevant; however, otherwise, it will look like a dumping ground of random articles. For example, if you’re running an interior design business, a post that discusses the latest wallpaper trends, the best furniture providers, etc., will all be good things to write about. You can even include guest posts from industry professionals where they can share their advice, or discuss the project they have recently been working on that might be of interest to your customers.
Link it to Social Media
An online presence needs to go beyond a website, especially as the majority of the population uses some form of social media every day. Create professional accounts on popular platforms like Instagram, TikTok, Twitter, and Facebook, as well as any other relevant sites you can think of. By linking your website to these accounts, it will make it a lot easier for people to discover your company and to start following you. You can also use your social media as a key component for your marketing strategies and to drive traffic to your website.
Update Your Website Regularly
You mustn’t leave your website to sit there inactive for months on end. Although you might not need to change certain content, making sure that blog articles are posted regularly is important to show that you’re still active as a business. It would help if you also kept a close eye on your product pages to make sure all of that information is still correct, adding items and removing them as necessary.
As a new business owner, you will have a lot to think about, but make sure you’ve developed an excellent, professional business website that draws your visitors in and will convert those link clicks into sales. Think about the points above, and use them to make sure you’re getting the most out of your business website.