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If you run a car dealership, you might have noticed that car sales have been declining, especially when it comes to pre-owned cars. Because of this, you may want to adjust your marketing strategy so you can keep up and stay ahead even in the face of a downward sales trend.
Consider following the tips below to improve the marketing strategy for your dealership.
Reach Clients Via Social Media
Most of your clients have an account on at least one social media platform. However, most people also use multiple platforms, which gives you the opportunity to advertise your dealership inventory and services across more than one channel.
If you’re going to start posting on social media, you will need to be consistent. First, develop a posting schedule and make sure you stick to it. You will also want to vary your content, so your clients don’t see the same ads day in and day out.
If you want to save time on creating content and posting ads manually, you can try using an interactive auto marketing program. These programs make it easier for clients to learn about your dealership, as well as view ads that are personally tailored to them.
The more an ad is tailored towards someone, the more likely they will be to buy something, like a car!
Allow Clients to Get to Know You
One of the worst things a business can do is make their business seem cold and their products or services unattainable. It doesn’t hurt to let your clients get to know you, at least a little bit.
Many businesses across various industries, both large and small, are beginning to feature brief bios about their employees. This reminds clients that the employees are personable and approachable.
If your dealership is coming across as cold, making bios for yourself and your employees is worth looking into. Include the names and occupations in the bios. Then list either a few fun facts or a favorite quote for each person below. These can make great icebreakers, too!
Market a Fair and Varied Inventory
Not everyone can afford the newest thing, and if that’s all you’re selling right now, you will likely see your sales decline even faster. Consider getting more used cars for your inventory. Though they need to meet quality standards and pass safety inspections, a lot of pre-owned cars do not have much wear and tear on them.
Make sure you offer fair prices, too, as you cannot expect people to buy or trade in their cars if the deal is not worth it. After getting your new used cars appraised, you can price them accordingly and draw in customers looking for a reliable, pre-owned vehicle.
Update Your Dealership’s Marketing Strategy Today
There are a lot of ways to prevent sales from dropping but changing the marketing strategy for your dealership is one of the most effective. Apply the marketing strategy tactics outlined in this article, and you should see improvements in sales after implementing some of these strategies.
