How to Give Your Business Curb Appeal.

Increasing your business’s curb appeal is essential in creating a successful, welcoming, and inviting atmosphere. From making sure your signage is eye-catching and attractive to ensuring the exterior of your building looks inviting, there are many things you can do to ensure that potential customers are drawn in. Let’s examine some of the best ideas for giving your business curb appeal. 

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Lighting is the first thing to consider when it comes to improving your business’s curb appeal. Lighting can create a welcoming atmosphere both inside and outside of your building. Consider installing some outdoor lighting that makes it easier for people to locate and enter your store after dark. This will also help ensure potential customers feel secure when visiting after dark. 


Your signage is key to drawing in potential customers and providing information about who you are, what services you provide, or what products you sell. Make sure that any signage on the exterior of your building is eye-catching, attractive, and easy to read from a distance; this will help draw attention immediately. Additionally, if you have multiple signs of the same color or size, consider mixing things up by adding symbols with different shapes or colors to stand out more, and consider your lighting around the signs to make them shine.


When people drive by your business location or walk up to it, they should be able to quickly identify where they are going based on how it looks from the outside. A great way to ensure this happens is by investing in landscaping features that make it easier for people to recognize where they need to go for their services or products. For example, plant flowers around entryways and create pathways with stones or wood chips; these little touches can make all the difference in terms of giving people an idea of what sort of place they are walking into as soon as they approach the entranceway! 

Pavement Maintenance

Maintaining the pavements surrounding your business is an integral component of creating a positive and professional first impression on customers. Well-kept pavements not only enhance its appearance but also ensure visitor safety. One effective method for doing this is hiring EverLine Coatings and Services‘ Pavement Maintenance services: they offer pavement marking, parking lot line painting, and asphalt maintenance to help your company enhance its curb appeal and visitor safety.

Entrance Ways

Finally, the entrance ways to your business should be inviting and secure. Installing commercial doors with glass window panels will allow people to see inside while adding extra security measures. Commercial doors are also built to last and can withstand multiple uses without needing repair or replacement any time soon. Investing in commercial doors could be a great way to give your business the curb appeal it needs for success!

By investing time and money into improving the curb appeal of your business location, you can attract more potential customers than ever! Start by considering how lighting could be used inside and outside the store. Then focus on creating attractive signage that stands out from afar as well as landscaping features that make it easier for people to identify where they need to go once they arrive at their destination – these small changes can add up quickly when it comes time for potential customers deciding whether or not they want to visit! With these tips in mind, there’s no reason why giving your business curb appeal shouldn’t be a breeze!

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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One comment

  1. Yes, proper lighting is a great thing. You can emphasize the best features of the building with it and also improve its security.
    Well-lit business premises are more attractive to customers and less attractive to criminals! 🙂

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