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Pantone color experts decided to come up with the color of the year two decades ago. With an array of shades in the rainbow, Pantone should be applauded for discovering the nuances in hues to create something new every year and tie it to the zeitgeist. The world first began paying attention to the color of the year selection somewhere between Tangerine Tango and Honeysuckle earlier in the decade. The Pantone Color Institute didn’t get the spotlight until more recently.
Ushering the new decade means a new era that’ll unarguably be packed with intense obstacles to overcome. The Pantone Color Institute has announced a Classic Blue as the main color of the year. It’s a deep shade of blue that’s not only relatable but also comforting.
The indigo hue ushers in the feeling of classics, coupled with the constancy. It mimics the sky’s color at dusk, serene waters, perfectly ripe blueberries, or a flawlessly tailored suit. Pantone’s choice for Classic Blue is richer upon factoring in the history of the Color of the Year that began two decades ago in 1999. It was the year that the selected shade was Cerulean that exudes serenity and marked the beginning of the new millennium. The serene shade also mirrored the thrill of a new millennium and a soothing effect on anxieties that came before 2000.
Cerulean’s effect in 1999 spread through the cultural zeitgeist, which includes high fashion and interior décor trends. For instance, in the classic film, The Devil Wears Prada, you may consider how the character Miranda Priestly delves into how Cerulean dominated a worldwide industry.
It should, therefore, come as no surprise that that with the rise of a new decade, Pantone has chosen to revisit the color blue family that will usher in a new phase and bring a myriad of hopes, fears and changes.
According to https://onlineslotsx.com/online-slots-canada/, over the last decade, there’s a recurring feeling of trepidation concerning the world we live in, which was evident in the global culture. It was then the Classic Blue was selected as 2020’s Color of the Year to kick off the decade. Pantone says this color:
- Offers reassurance
- Exudes confidence and calm
- Builds connection
- It highlights values such as credibility, constancy, and trustworthiness that are essential in stressful scenarios.
Pantone also points out that Classic Blue tallies with the sky at dusk, which resonates with a multitude of people across the globe. During dusk, the sky is thoughtful with a hint of mystery. It resonates with our feelings of anxiety and anticipation. When thoughts of the sky during dusk cross your mind, you’re thinking of what lies ahead. It is the perfect ‘cocktail’ of reassurance and thought-triggering.
It marks your desire for an anchoring and reliable foundation on which to build as you cross over into a new era. After all, we live in a time when faith, confidence, and trust are some of our most important hopes. So, upon seeing the blue sky, it’s possible to relate to it.
What Makes the Classic Blue Fitting as the Color of the Year in 2020?
Here’s why the color is fitting for 2020.
- The hue is not tied to any season or gender.
- It’s desirable and accessible for people of all walks of life.
- Its shade of indigo can be naturally derived from dyes and plants. Thus, this makes the Classic Blue a shade that’s in perfect alignment with sustainability.
- For some, the Classic Blue is an emblem of the convention, heritage and nostalgia. It’s for this reason that it stands out as a hoodie just as much as a Ralph Lauren suit.
- It’s about reinterpreting the past in the chaotic world we live in.
- For those who enjoy partaking in risk games, such as slot machines that can be found in the array of online casinos, the Classic Blue symbolizes confidence and, calm which can result in good fortune.
- The Classic Blue is a symbol of clarity, communication, and introspection. It also paves the way for concentration and aids in re-centering thoughts, more so with the fast-paced technological advancements.
More About Pantone
It’s a company that came about in the 1950s as a New York-based printing firm but is currently located in Carlstadt, New Jersey. From the year 2000, Pantone has selected a color of the year based on trend-forecasting research that it conducts. Every year, the chosen shade is announced in December based on the current happenings in the global culture.
The 2021 Color of the Year Reveal
For the augmentation of the 2021 color of the year, Pantone included a unique twist. As part of its marketing campaign, Pantone chose to team up with different brands to come up with the texture, sound, smell, and taste of two colors: Ultimate Gray and Illuminating. According to Pantone, “This color combination highlights our innate need to be seen, to be visible, to be recognized, to have our voices heard.” Brand combinations in the past included a swatch of seemingly suede fabric, a sea-salt scented candle, jelly with a hint of berry flavor and a 3-minute audio track with the title Vivid Nostalgia.
