Giveaway: Is Your Business Ready for Cyber Monday?

*** Congratulations to Renee Lindo of Kid ‘N’ Play JA Toy Box! ***

Are you one of the millions of people gearing up for Cyber Monday (the Monday after Thanksgiving where there are online sales offering merchandise at rock-bottom prices)?  Perhaps you’ve got your eye on new electronics or special toys for your children.

If you’re an entrepreneur with an online business, you may be thinking of how you can capitalize on Cyber Monday for your own venture.  If so, there are things you can be doing now to prepare your company and your business website for the influx of customers.

In Cyber Monday: Is Your Business Ready?, financial writer Randy Myers offers several steps you can take to ensure the success of your Cyber Monday sales.  These steps include: crafting your discount, advertising and even having a backup plan in case you receive more customers than your site can handle.  In my own businesses, I’ll be offering small business marketing and online marketing products for sale (more info on that soon).  Thanks to Business on Main, I’d like to offer a contest to help you get ready for those Monday after Thanksgiving sales.

After viewing the article at Business on Main and thinking about how you’ll be promoting this holiday season, explain in 300 words or less what you’re offering for Cyber Monday (you can include a link if you like) and the #1 thing you’ll be doing to make sure its a success.  Feel free to use a tip from the article or come up with one of your own.

Rules of The Business on Main/Entrepreneur Resources “Am I Ready for Some Cyber Monday Sales?” Contest

1. Post your “Am I Ready for Some Cyber Monday Sales?” story in the comments section of this post and on the MSN Business on Main article page.  To get to the comments section, navigate to the gray bar under the article.  Click on the current number of comments to expand the section and post away.

2. Identify your post on Business on Main with the words Entrepreneur Resources.

3. The winner will be selected by Entrepreneur Resources.

4. A valid email address must be included in the post here on Entrepreneur Resources (how else can I tell you if you win?).

Note: Prizes will be awarded in the form of a $100 gift card and will mailed out 4-6 weeks after winner notification.

Want an extra entry? Like the Inspired Media Facebook Fan Page, and post that you’re a fan in a new blog comment.

Want one more entry? Follow me on Twitter at @InspiredMedia1 and post that you’re a follower in a new blog comment.

One winner will be chosen use Random.Org.  Winners who I am unable to contact and who don’t claim their prize within 48 hours of being sent their “You’re a winner” email notification will forfeit his or her prize.  In the case of no winner due to a prize being forfeited, I will again use to choose an alternate winner.  This giveaway is limited to US residents who are 18 years old and above only.


You have until Monday, October 31, 2011 at 11:59pm CST to comment and be entered for your chance to win a $100 gift card.  I will randomly pick one winner with and announce it here on the Entrepreneur Resources blog the week of November 1, 2011.

Disclaimer: My blog is a part of an online influencer network for Business on Main. I receive incentives to share my views on a monthly basis.  The opinions, however, are all mine. :-)

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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  1. Dequiana, thanks for this “Is Your Business Ready for Cyber Monday?” contest.  Even though I have been thinking about how I will take advantage the busiest shopping season, this contest really got me to settle down and give good thought to and formulate my plans.  I am brand new to your site, so this is awesome.
    I have just launched an online toy store, Kid ‘N’ Play JA Toy Box,  Our specialty is fun, educational, engaging toys for kids. The month of November, with Cyber Monday etc. coincides with my launch month.  That’s pretty exciting!  The rub, my store is hosted on, so right there, my margins are very slim. is known for reduced prices on items, so I have to also sell at reduced prices to remain competitive, and Amazon is not cheap!  My challenge is two-fold, promote this new site and also entice shoppers for Cyber Monday.
    For marketing, I have utilized Facebook ads and Google Adwords, Twitter @kidnplayja, and of course our Facebook Page. Ads on our local online newspaper start Nov 1 and a print ad in the newspaper’s gift guide coming out Nov 15th.  I have a website/blog where I have sent a newsletter to my subscribers announcing  the new store.
    The plan is to have weekly promotions and announce each new promo and promo code through my website and newsletters, which gets them visiting my website more frequently.  I am hoping that with these weekly promos we will build excitement and encourage customers to purchase now!  Specifically for Cyber Monday, we will be optimally stocked, all promotion codes tested and offer FREE shipping over a certain dollar amount. 
    If you have any other suggestions, I would love to hear them.

    Thanks again!

    • Congratulations Renee!  You’re the “Is Your Business Ready for Cyber Monday?” contest winner!  I’ll need your email address and regular address to ship your prize in the next 4 to 6 weeks.  Congratulations again! 😀

  2. Tried to post on Business on Main, but would not “go through”

  3. Fan of facebook Page

  4. Now following (@kidnplayja)

  5. Hi Renee! Welcome to the blog and congratulations on your business.  🙂  It’s good that you plan to build relationships with your customers through social media and a newsletter.  It also looks like you have a solid plan in place to do promotions leading up to Cyber Monday.  I’d just like to caution you on planning too many price promotions.  You don’t want to train your customers to only buy from you when there’s a sale going on.  Also, make sure you speak about the great benefits of your products and not just the low price.  Feel free to contact me offline if you want to chat more in depth. 

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