Understanding how search engines like Google find sites and make rankings can be a full-time occupation. SEO is a constantly shifting target. To help you improve your rankings here are some of the top SEO trends of 2020.
Understand Customer Intent
It used to be that placing certain keywords on your site would automatically help Google find your page if a user searches for those words. Now, Google is looking to match customer intent for searches, instead of exact keywords and phrases. For example, you are targeting a plumbing SEO, you might search something like Top SEO in Toronto. This means they are looking for context when giving search results.
So if a customer searches for a plumber on their mobile phone, Google will bring up local listings of the plumbers nearby along with a list of plumbing services rather than sites on how to be a plumber. It is important to understand how your customers search for your business and how local SEO Services in Guelph work.
Once you know how your customers will use your site, you can design your website to meet these needs.
Use Social Media
Take advantage of business pages on social media sites such as Facebook, Twitter and Instagram. The more interaction you have on these sites with your customers and the more they like, or link to your blog posts and pages the higher Google will rank your site.
Make Great Content
Google’s goal is to match a customer search with the most relevant site for what they are looking for. If you are consistently creating relevant content that is interesting and helpful to your customers they are more likely to spend time on your site, share the information and interact with your brand and Google is more likely to place your page higher in the search rankings.
Find the keywords that are most relevant for your customers and create content that helps them with these problems or needs. Then promote this great content on your social media site and you will increase the number of organic visitors to your website.
Optimize for Mobile Devices
Now more than ever customers are using mobile devices to search for their daily needs. If your website is not optimized for mobile devices you are losing a lot of customers and can also be penalized for it by Google. Make sure your text and images can be seen on a mobile phone and that the experience for mobile users comes first.
Optimize for your Users
It is important to understand who your customers are, what they want and how they want to meet those needs. Website Marketing Services understand that this really goes back to good old fashioned marketing. When you design your website think about how your customers will interact with it. What do you want them to do? How do you want them to purchase, get information, contact you?
It is very important that your website is easy to use, attractive and helps your customers find what they are looking for. A great advantage of SEO is that there is data available on almost every aspect of the design to help you focus your strategies and hone in on your design. Then the SEO can be an effective part of your overall digital marketing strategy.