Craft Vendors: 8 Steps to Prepare for the Father’s Day Rush

Preparing for seasonal sales periods is one of the most important things the owner of a craft business can do. Seasonal holidays make up a significant proportion of crafting business so it’s essential to be fully prepared to make the most of the uptick in sales and interest. Here are some of the essential steps you need to take as a craft vendor to prepare for Father’s Day.

Have A Budget

You should make a budget for your Father’s Day expenses based off previous years’ sales. If this is your first Father’s Day as a craft vendor, you should review your competitors’ practices. Father’s Day doesn’t bring in as many sales as holidays like Christmas and Valentine’s Day so be wary of investing too much. Your budget should include marketing costs, supplies and shipping.

Create Father’s Day Products

You should ensure you have a wide range of Father’s Day gifts and products. You should start this at least a month in advance to give you time to promote your specialized gift line. You should use previous year’s sales insights to decide how much stock to create.

Start Advertising Your Products Early

You should take quality photos of your products and start advertising them at least a month in advance. You should incorporate your Father’s Day gifts into your existing marketing strategy. Make posts on social media about these gift options.

Prepare for Last Minute Orders

You should prepare for an influx of last-minute orders in the week leading up to Father’s Day. You should prepare for this by having inventory set aside and choose a shipping company that will deliver express up to the day before.

Choose A Shipping Company with Express Delivery

You need a reliable shipping company to ensure your products arrive on time. Do some research into local companies and choose one that guarantees next day delivery. Missed deliveries over a holiday is one of the leading causes of customer complaints. Check out this shipping calculator from LSO for an idea of the cost and timeliness you should expect from a shipping company.

Provide Excellent Customer Care

Providing an excellent customer experience over the holidays and events can lead to increased customer loyalty. You should include a discount or throw in free gift wrapping to show customers you care. Small gestures like these will make customers remember you for future holidays.

Offer Personalization

You should offer gifts that can be personalized. Tailored, personalized gifts are very popular for holidays like Mother’s Day, Valentine’s Day and Father’s Day. You should make the most of this popularity.

Make Gift Set Bundles

You should make gift bundles with your existing stock for an easy way to create Father’s Day gifts. Consider putting together four or five bundles of products that have been popular with the typical demographic you would expect people to buy specifically for this holiday.