Technology

The good news is that the number of people using apps on their mobile devices is on the rise, as is the amount of time they spend doing so every day. But marketers then face the challenge of getting people to notice their app in a crowded marketplace, install it …

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It’s no secret that technology is a booming business industry, and maybe you’re looking to start your very own company with a tech focus. The only problem is that you don’t have a tech degree. As you’re doing some digging into the best cities for tech jobs so you have …

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An ancient quote from Heraclitus continues to hold true to this day: “The only thing that is constant is change.” Nowhere is this principle more evident than in the innovative ecommerce industry. Companies that stay the same risk falling behind their more adaptive competitors. There’s no such thing as treading …

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When selling your products or services, you’re bound to get questions from potential customers. At first, you might decide to field questions among yourself and a small team: route phone calls through cell phones, answer emails or maybe even make yourselves available for an online messenger service. But as you …

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Your business is going to be online. Well, it should be online by now anyway. It’s the main source of profit for many companies, but that doesn’t mean that it’s going to come without risks. The more precautions you put in place, the better off your business is going to …

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The Industry 4.0 revolution is rapidly transforming manufacturing, and businesses and entrepreneurs in other sectors are beginning to feel the effect. As 2017 drew to a close, 27 percent of manufacturers said they had already experienced substantial transformation under the impact of Industry 4.0, a survey by The Economist reports. …

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Just about every business has some form of online presence, but how strong that presence is sets your business apart from the rest of the competition. Online marketing is cut throat and having a solid SEO strategy puts you at the top of the game. SEO is all about having …

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During the last decade digital marketing has transformed how enterprises promote their products and services and engage with customers. It is crucial that every business implements an internet-based strategy as the vast majority of consumers now research a business online before purchasing a product or service. A failure to leverage …

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The modern data landscape is intense. More data is being generated than ever before along with unprecedented ways to collect and analyze it. The array of methods for using data analytics gives companies the potential to improve every angle of their organization, whether it’s detecting operational inefficiencies, generating ad-hoc analyses, …

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Image: Pixabay One of the great things about WordPress is that it’s so easy to use. Rather than spending hours designing and coding your website, you can have something that looks great with just a few clicks of your mouse. However, just because it’s easy to do, doesn’t mean you don’t …

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Entrepreneurs need to be frugal when it comes to investing in digital assets. Especially if it’s their own business website. However, being frugal is no excuse to skip researching for better web hosting if or when one decides to launch a website. For instance, it is not advisable to purchase …

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Your business needs a lift-off as soon as you are all set to serve your niche, and ready to grow your company. It is easier said than done, however! Your business needs a robust online presence and prospect engagement. Social media is the first solution that comes to mind. With …

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It’s no secret that consumers are becoming more digital savvy and are inclined to shop online. So, how has this trend affected marketing for various industries? Google’s April 2017 Car Purchasing UK Report showed that £115.9 million was invested in online display and direct mail by car dealers in the …

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With Instagram having galloped past the 800 million monthly active user mark, it is now second only to the big daddy Facebook, in terms of popularity. Instagram has emerged as the darling of brands seeking to drive customer engagement in a visual medium. Instagram’s visual mode sets it apart from …

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