Technology

Let’s cut to the chase: if you haven’t optimized your site for mobile visitors, you’re inevitably leaving traffic, readers and potential earning on the table. The numbers don’t lie as it’s well-documented that that majority of all web traffic comes via mobile devices versus desktops. Many bloggers have the misconception …

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When your grandfather owned a small hardware shop back in the 1970s, his business thrived on word of mouth, his great selection of paint, his friendly demeanor and dedication to customer service. Now that you have a business of your own, you are determined to follow in your grandpa’s footsteps …

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Photo by rawpixel on Unsplash Cloud computing is a term that’s frequently thrown around in the corporate world at the moment, and with good reason. Rather than storing your data on local servers, cloud technology enables you to set up a virtual office that’s accessible anywhere with an internet connection. …

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When online shopping hit the fashion sector, we witnessed visits to physical stores decrease. But, recent statistics show that weekly bricks-and-mortar shoppers were up to 40% in 2015 and are expected to increase further to 44% in 2018. It’s likely that this is down to more people using shopping as …

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The good news is that the number of people using apps on their mobile devices is on the rise, as is the amount of time they spend doing so every day. But marketers then face the challenge of getting people to notice their app in a crowded marketplace, install it …

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It’s no secret that technology is a booming business industry, and maybe you’re looking to start your very own company with a tech focus. The only problem is that you don’t have a tech degree. As you’re doing some digging into the best cities for tech jobs so you have …

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An ancient quote from Heraclitus continues to hold true to this day: “The only thing that is constant is change.” Nowhere is this principle more evident than in the innovative ecommerce industry. Companies that stay the same risk falling behind their more adaptive competitors. There’s no such thing as treading …

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When selling your products or services, you’re bound to get questions from potential customers. At first, you might decide to field questions among yourself and a small team: route phone calls through cell phones, answer emails or maybe even make yourselves available for an online messenger service. But as you …

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Your business is going to be online. Well, it should be online by now anyway. It’s the main source of profit for many companies, but that doesn’t mean that it’s going to come without risks. The more precautions you put in place, the better off your business is going to …

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The Industry 4.0 revolution is rapidly transforming manufacturing, and businesses and entrepreneurs in other sectors are beginning to feel the effect. As 2017 drew to a close, 27 percent of manufacturers said they had already experienced substantial transformation under the impact of Industry 4.0, a survey by The Economist reports. …

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Just about every business has some form of online presence, but how strong that presence is sets your business apart from the rest of the competition. Online marketing is cut throat and having a solid SEO strategy puts you at the top of the game. SEO is all about having …

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During the last decade digital marketing has transformed how enterprises promote their products and services and engage with customers. It is crucial that every business implements an internet-based strategy as the vast majority of consumers now research a business online before purchasing a product or service. A failure to leverage …

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The modern data landscape is intense. More data is being generated than ever before along with unprecedented ways to collect and analyze it. The array of methods for using data analytics gives companies the potential to improve every angle of their organization, whether it’s detecting operational inefficiencies, generating ad-hoc analyses, …

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Image: Pixabay One of the great things about WordPress is that it’s so easy to use. Rather than spending hours designing and coding your website, you can have something that looks great with just a few clicks of your mouse. However, just because it’s easy to do, doesn’t mean you don’t …

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