Being a Forward-Thinking Business in Mind and Matter: 3 Considerations

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Many businesses are stuck in a frame of mind that is counterproductive. Many companies place the blame on the inside, for example, an underperforming sales team or insufficient marketing, but the fact is that many organizations seldom think forwardly. Entrepreneurs that build businesses need to operate with the future in mind, so what does it take to be a forward-thinking business? 

Conduct an Internal Audit

You need to understand where things are going wrong. It might be to do with the fact that your sales team is not pulling their weight. But rather than ripping everything out and starting again, to be a forward-thinking business you’ve got to be holistic and nurturing. You could invest in Salesforce experts and use these types of people to further support your sales staff. 

An internal audit is the best way to understand where you are going wrong. Many companies don’t want to waste their time doing this, but how can you step in the right direction if you don’t know where you are going wrong? 

Learning to Be Adaptable

Again, this comes back to being stuck in your own ways. When we are not adapting to the winds of change we are in a strong state of denial. The economy is in dire straits and there is going to be a significant knock-on to your business. 

Learning to be adaptable, whether it’s having an emergency plan in place or continually testing scenarios through A/B testing means you are going to recognize how you can benefit, despite problems arising. There are no escaping problems in business, but rather than putting your head in the sand you’ve got to learn to roll with the punches. 

Updating Skills

If you want to look into the future you’ve got to conduct that five-year plan but potentially look beyond. One of the reasons we don’t achieve our goals is that our employees are hanging on by a thread. You may be putting a lot of pressure on them to hit certain targets, which means that they will struggle to hit them with any means possible. You need to realize that it’s not about scaring people into hitting their targets, but about giving them the skills that allow them to do their job effectively. If your team does not spend time updating their skills, you should be investing more in education. 

When your employees feel comfortable in the knowledge they have, they are going to work better and not feel like they have the Sword of Damocles hanging over them. We should not feel like we are lucky to be in a job because this means we are constantly living in fear. Investing in courses for your employees helps them to understand how they can utilize what they’ve got but also recognize what they haven’t got that will make them a far better asset to your business. 

If we want to be progressive, we’ve got to think beyond our mere mortal means. Every business needs to be progressive in some way. This is why some of the above can make a massive difference in how you can adjust yourself in mind and matter.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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