Dequiana Jackson, Author at Entrepreneur Resources

Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

Can’t Hack Online Marketing? Let Others Help…

May 9, 2017 Marketing 1

Not all of us are marketing experts, and not all of us are digitally savvy either. If you’re a business owner, you probably understand the importance of marketing your business online. You may have already tried to build your own website and develop a following on social media, only to …

Surprising Secondary Incomes For SMEs: Are You Utilizing Those Moneymaking Opportunities

May 9, 2017 Marketing, Small Business Tips 0

In business, the battle to gain sales should always be your main revenue-based priority. However, ignoring the potential to create secondary incomes would be a huge error. Many SMEs are using those opportunities to gain a significant profit boost, and yours should too. An additional source of income will remove …

Making Technology Work For You – Advanced Business Systems To Boost Efficiency

May 9, 2017 Technology 0

As any business owner knows, efficiency saves both money and time. The trouble is, implementing new systems to improve efficiency often costs you lots of both! With so many technological advances, it’s difficult not to get bogged down. Do you find them technically challenging and mind-bogglingly complicated? When was the …

Customers Build One Thing: Your Sales

May 9, 2017 Marketing 0

Image source It doesn’t matter what company you run or what marketplace you operate within, there is only one common denominator at their very core, and that is the need for sales. The construction industry is no different. In fact, with costs so high, revenue is more important in this …

Are Your Business’s Foundations as Strong as Can Be?

May 9, 2017 Small Business Tips 0

What is the most important part of business, you ask? Well, it’s undoubtedly the business’s foundations. Without solid foundations nothing in this world is safe from falling, but businesses are especially susceptible to this plight. This is because there are a whole host of different areas within a business that …

Don’t Be Fooled. There Are Only Two Paths In Business

May 9, 2017 Small Business Tips 0

It would be perfect if business mirrored real life, wouldn’t it? What does that mean? Well, in most circumstances based in real life, we have choices. Our real life gives us loads and loads of options! Business is like that – but it doesn’t have a lot of end results. …

3 Business-Crippling Issues You Keep On Ignoring

May 9, 2017 Small Business Tips 0

Image source If there is one thing that all new entrepreneurs struggle with it is spinning so many plates at once. It’s a whole new skill to learn, keeping track of everything that is going on at such a hectic time. It is probably going to feel like a very …

Feedback On Feedback: Dealing With Constructive Criticism

May 9, 2017 Small Business Tips 0

Any business that wants to become a market leader needs customers, but not only for the obvious reasons. Sure, a healthy customer base will lead to a higher turnover and more profit, profit which may result in expansion and growth. However, money isn’t the only thing they have to offer. …

Communication Is Key: Making Sure Your Employees Stay In The Loop

May 6, 2017 Small Business Tips 0

7 Of The Most Common Tech Mistakes New Businesses Make

In the digital age, the way we approach business responsibilities has changed. In order to gain more efficiency, meet tighter deadlines, and make use of the benefits modern technology has bestowed upon us, never before has it been so important to implement responsive, dynamic communication throughout all levels of your …

A Foolproof Guide To Keeping Employees Happy

May 6, 2017 Small Business Tips 0

If your business is the heart of your endeavors, then your employees are the blood that you circulate. Sure, you could go on without them, but there wouldn’t be much point. Most business owners put a lot of time, effort, and focus into making sure they hire the right employees, …

Business Technophobia: What’s The Cost?

May 5, 2017 Technology 0

When culture, society, and a way of life changes, businesses tend to be at the forefront of it. That’s only natural, of course. Businesses have to ensure they change with the times, so they can be as on-point as their customers are. To be perceived as out-of-date by your customers …

Can Mobile Tech Revolutionize Your Retail Store?

May 5, 2017 Technology 1

It’s no secret that more of us are frequent users of smartphones, and that increasing number of mobile users are switching over to these devices from their existing handsets. As you know, smartphones allow us to do all kinds of smart things and are, to all intents and purposes, pocket …

How To Ensure Your Business Is Secure

May 5, 2017 Small Business Tips, Technology 0

Every business owner wants to achieve success, but the key to strive for ever greater heights is always to keep one foot on the ground. All that success means nothing if your company is left vulnerable to attack or in-house issues through a lack of safety and security measures to …

Business Decisions Have Consequences, But Do Yours Have a Rationale Too?

May 4, 2017 Small Business Tips 0

We all know that making the wrong business decisions can cost you big time if you’re not careful. But as well as having consequences, the decisions you make should also have a rationale behind them. If you make decisions without having a rational reasoning to back them up, you’re going …

Store Wars: A New Hope (Against Ecommerce)

May 4, 2017 Small Business Tips 0

Running a retail operation doesn’t have to be your run of the mill setup. More and more businesses are making a store an immersive experience, and with the rise in ecommerce services, there is scope for a budding entrepreneur to bring the human touch back into shopping. Before all of …

Why Going It Alone Shouldn’t Mean Flying Solo

May 4, 2017 Inspiration 7

Going it alone should mean exactly that, shouldn’t it? In truth, no. Despite how determined you are to pull off your enterprise, no person is an island. If you take on all the work, the quality of every aspect will suffer, as will your mental state. Burnout is common in …

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