3 Business-Crippling Issues You Keep On Ignoring

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If there is one thing that all new entrepreneurs struggle with it is spinning so many plates at once. It’s a whole new skill to learn, keeping track of everything that is going on at such a hectic time. It is probably going to feel like a very daunting thing, to begin with, but, oh man, it is such a valuable talent to pick up and obsess over. However, there are two sides every coin, and for all the good that comes from this learning process, there are some things you need to watch out for too.

You see, spinning plates make it harder to see where certain problems are occurring, or what the cause of these problems is, problems that will start to have a negative effect on your business.

But what are the most anonymous business-crippling issues you need to be aware of when running a company?
The Website

Websites have become the most important weapon in a small-businesses arsenal. It plays the role of brand ambassador, salesman, marketing executive, Google buddy, all of it. Your website is precious; there are no two ways about it. That’s why it is so important you visit your website as much as possible because if something isn’t working properly then it is going to have a major knock-on effect that will ultimately affect your bottom-line. There is a film called The Intern about the CEO of a successful startup and, to ensure everything is as good as it should be, she orders from there anonymously. It’s a great lesson to learn.
The Office

Your office has far more sway over your businesses success than you may think, which is why you have to make sure everything is perfect. We’re not just talking about making sure everyone’s desks are organized properly, we are talking about making sure the whole thing is perfect. If the layout of your space is too closed then you need to find a way to open it up a bit more. If there is a leak in the roof, then you need to get onto a company like this https://wildwoodroof.com/commercial-roof-repair/. If there is hardly any light, then find a solution in whatever way you can. Your office is what keeps employees productive and could be the deciding factor when trying to allure top talent. So consider every possibility.
The Social Media

It is amazing how many businesses still ignore the power of social media. Yet, judging by articles like this one from HuffingtonPost.com social media is the best marketing tool available at the moment and has been tweaked and retweaked to ensure it stays that way. Not only is it a means of connecting with consumers, selling products or advertising to specific audiences; it also offers free analytics. So make sure you are not losing ground to your competitors because you are too stubborn to accept the benefits. Seriously. Hire a social media manager and have them take charge of the copy, the posts, the interaction, the campaigns and the creativity. One thing is for sure, their costs will be covered as your revenue increases. It is a brave new world out there, which is why you need to adapt to it. That will only see your problems continue.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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