Get More Customer Reviews and Get Your Business Ratings Up

When it comes to business reviews or testimonials, there are those businesses that consider reviews extremely important and will do their best to get plenty of reviews, but may not get many; and then there are those that consider reviews important and will continue to get a lot of them.

Of course, we all want positive reviews for our business, and while plenty of positive reviews are wonderful, the power is in the customer. A customer who is willing to allocate some time reviewing your business is a true brand ambassador. Other than just getting reviews from them, you may want to consider ways to bind your relationship with such valuable people, both online and in person.

However, if you find that you just can’t get traction with customer reviews; it’s time to build review generation into your business model. Not convinced? Take a look at a few facts and stats here.

How to Get More Customer Reviews

There are four key ways to get more online customer reviews:

• Website

• Email

• Phone

• Transcription from a hand-written review

The right method for you will depend on how you run your business. Do you collect your customer’s email addresses? If you have over 50% of your customer’s email addresses, that’s great. There are services that can do all the work for you by asking your customers to provide a review of your business. Check out www.eooro.com to find out more.

If you find that emails don’t work for you, you have to consider how you interact with your customers. If you conduct most of your business in person, perhaps you could give them a comment card to fill out. Do you do most of your business on the phone? You may have to request reviews via mail. For instance, you could staple a comment card with your invoice and include return postage.

A Customer Review Strategy

A few top tips for asking customers to review your business include:

• Make it convenient. Don’t send customers a link to review you on a search engine unless it’s an easy-to-use website and they have a working email address.

• Don’t offer incentives. Most of your customers will be happy to review the business for free.

• Do it quickly. People will give you feedback right away if you ask them to. The longer you wait, the better the chance of them forgetting or your reviews getting dropped.

• Follow up. If you have your customer’s email address, follow up your review request a couple of days later with an email reminding them to send a review and the links to review submissions.

It is often the case that business owners feel embarrassed to ask their customers for reviews. If that sounds familiar, try being completely candid with your clientele. Let them know you strive to constantly improve your business and someone told you that asking for reviews is a great way to do that. This type of honesty seems to make you feel less embarrassed about asking for a review and that, in turn, will improve your chances of actually getting one.

If you still can’t figure out how to get more reviews, or you just can’t bring yourself to ask for any, allow experts to take care of the entire process for you and get your business ratings right up there!