Learning English for Business Communication

While it is a little small minded to suggest that English is the world’s most dominant language, it is one of the most popular and widely used dialects across the globe. At the beginning of 2015, there were 67 sovereign states and 27 non-sovereign entities where English was an official language, this translates into approximately 360-400 million speakers worldwide. From an English-speaking business perspective, this offers firms access to a potentially huge consumer base and brand new revenues.

How Learning English Can Benefit Your Business Communication

With this in mind, what practical benefits can becoming an English-speaking firm deliver to your operation and bottom line margins. Consider the following:

The Ability to Reach New Customers

As we have already discussed, developing English-speaking connections opens your business up to a large and centralised group of consumers. While you may not be able to target all of these customers depending on the nature, scope and core operation of your business, you can at least aim for a percentage of the approximate 400 million English-speakers located around the world. Even conservatively targeting 10% of this market would equate to 4 million new customers, which in turn would boost profit margins considerably over a prolonged period of time. This is a great reason why learning English for business communication is helpful.

Diversify and Develop new Products

People’s languages are dependent to some degree on their location, and each region of the world has its own unique culture and heritage. The consequence of this is that brands with the capacity to target English-speaking demographics will instantly have access to a wider and more culturally diverse audience, which in turn allows them a unique opportunity to develop their product range accordingly. The same principle applies to service based business owners, who can tailor their offering to suit fresh outlooks and philosophies.

Develop a Global Talent Pool

When you learn English through a recognised teacher such as the Linguaphone Group, you will be able to equip your business with strong conversational skills. This will also enable you to expand internationally and develop a global talent pool, as you look to either employ English-speaking employees or outsource work to independent contractors. This could even save your business money if you are based in a non-English speaking country, as you can outsource work and employ talented contractors on an individual project basis. Keep this in mind at all time, as this is one of the hidden advantages of developing English linguistic skills.