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If you’re running a marketing agency, you’re probably already aware of the importance of website optimization in order to attract leads, traffic, and customers to your client’s websites and to help them build their brand. You’re likely considering the benefits and drawbacks of offering SEO services to your clients. Keep reading to find out everything you need to know about why your clients need SEO services:
Local Businesses Need Local Search
More than half of Google search results are local, which means it’s important for your clients to optimize for local search. For example, when customers search for “electronics repair near me” or “personal injury lawyers in Harrisburg”, they want to see results from businesses in their area. By offering SEO services with the help of an SEO reseller, you’ll be able to drive a lot of traffic and potential customers to your clients.
The Benefits of Organic Traffic
Organic traffic is far more likely to result in conversions than non-organic traffic, and it does so at a fraction of the cost. How? The higher ranking a site, or page, is on Google’s search results pages, the more organic traffic it will attract. As you use SEO to move up in rankings, your clients’ exposure increases, leading to an increase in organic traffic to their website and subsequently increasing their potential for conversions.
SEO Attracts Organic Traffic
When it comes to earning organic traffic, startups and small businesses often find themselves at a disadvantage. Larger brands may have millions of dollars to spend on advertising, but these big-budget campaigns don’t provide any tangible value to searchers or customers. As such, search engine optimization (SEO) services are especially valuable for startups and small businesses that don’t have mountains of cash at their disposal. In many cases, offering SEO services will guarantee a steady flow of consistent clients that want and need these services.
It Pays to be an SEO Expert
If you’re looking to have a long-term relationship with clients, offering SEO services will do just that. As a digital marketing firm that specializes in SEO, you’ll quickly see the return on your expertise as clients are willing to pay higher rates for incredible results. Whether you only work with local businesses or choose to expand to working with other clients, offering SEO services is a step in the right direction.
SEO can be an extremely valuable marketing tool. Keep this guide in mind as you determine whether or not to offer SEO services.
