Tips for Starting a Jewellery Making Business

TThe jewellery industry is highly competitive. You need an eye for design, detail and business to make it in the jewellery sector. There are still opportunities to make a profitable jewellery business. You need to put in the time and effort to make your jewellery stand out from the crowd.

If you want to start a small jewellery business, here are a few things to bear in mind.

Define your style

There are various styles of jewellery – from statement necklaces to fine earrings. Choose a style that reflects your personal taste and aligns with your target market. You could sell vintage jewellery or design your own trend-led pieces. You need to think about shapes, colours, materials, and the different types of jewellery. For example, you could specialise in gold earrings and perfect those designs.

Think about your brand

Your style of jewellery should have a back story. Your brand should have a mission statement and core values. For example, you could be an ethical brand that uses eco-friendly materials. These values can shape the designs you offer and attract a customer base. The younger generation is undoubtedly more eco-conscious than those before them. An ethical brand will likely attract a younger customer base and gain traction on social media.

Write a business plan

Once you have the core outline of your business, you can begin to delve a little deeper. Write a business plan to outline how you will manage, fund, and grow your business. Think about your short- and long-term goals, funding options, marketing strategy and much more. A business plan can keep you on track and remind you of your aims. You can always adapt it and change things as you go along. The best business plans are flexible.

Have the right equipment

You need the tools and materials to make your jewellery. You could outsource the manufacturing process and spend a little more money. Or, when you are first starting out, try making the pieces yourself. You can learn how the jewellery comes together and whether you need to alter your designs. Learn how to use wire wrapping, different sized pliers, clasps, chains and much more. It’s all a learning curve that will eventually benefit your business.

Build your brand

It’s time to sell your product to customers. You need to build an online brand through social media, blogging and various advertising strategies. Build your profile on different social media platforms, like Instagram and Facebook, to attract different customers. Present your brand values and the story behind your business. You could share the inspiration behind your first collection paired with some high-quality images of the pieces. Get creative with your advertising strategy and sell your products online.

Launch your jewellery business from scratch with this simple guide.