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Let’s cut to the chase: if you haven’t optimized your site for mobile visitors, you’re inevitably leaving traffic, readers and potential earning on the table.
The numbers don’t lie as it’s well-documented that that majority of all web traffic comes via mobile devices versus desktops. Many bloggers have the misconception that their target audience is glued to a laptop or desktop like they are, but this isn’t necessarily the case.
As such, it’s your business’ responsibility to ensure that your site is friendly to users of all shapes and sizes. Luckily, doing so doesn’t have to mean reinventing the wheel given the design choices, tools and marketing strategies available to bloggers today.
Check out the quick list below if you’re looking for some ways to make your site mobile friendly without making any massive investments in the process.
Mobile-Friendly Graphics
While this may sound like a no-brainer, how your site looks squeezed onto a smartphone screen is apples and oranges to what it looks like on a desktop.
Crisp, tappable graphics and distinct colors that are easy on the eyes will instantly make your site easier to navigate at a glance. With the help of DIY mobile-friendly logo maker, and by making sure you size up your graphics accordingly, you won’t have to second-guess whether or not your user experience is on point.
Craft Short-Form Content, Too
Conventional wisdom says that longer blog posts are better from an SEO purpose since they allow us to pack in keywords and value by diving deep on a subject, right?
However, bite-sized, shorter blog posts have their place as well.
Think about it. Thousands of words might be off-putting to someone who’s on the go and just needs a quick dose of information or inspiration.
That’s why short-form listicles, hyper-specific posts and infographics are so possible for blogs to supplement your longer content. It’s never a bad idea to experiment with content length anyhow, seeing what works best for you versus assuming one way or the other.
Rethink Your Font Choices
There’s a lot of debate about readability with serif versus san serif fonts, although the latter is typically most common for mobile sites. After all, fonts with frills and extra strokes can be a pain on smaller screens. Although font choice probably won’t make-or-break your site unless you go with something truly of the call (think: Papyrus), it’s still a point to consider.
Speed Up Your Site
Bear in mind that site speed is now a ranking factor for businesses today, meaning that how quickly your site loads has a direct impact on its performance.
This rings true for search engines and keeping readers from bouncing, given most people will only wait a few seconds for content to load. As such, be careful with elements such as hero images, videos and massive files sprinkled throughout your site.
When in Doubt, Break it Up
Again, user experience is central to mobile optimization as you’re dealing with scrolls and taps versus mouse clicks. Breaking up your site into sections using images, bullet points and color makes it much easier to read and natural to scroll through as a result. Many responsive WordPress themes are built in with an option to “section out” your site in this way by default.
Run a Google Test
If you’re totally clueless on what your mobile site looks like, don’t panic. You can double check that things are good to go with a Google mobile-friendly test. In addition to cluing you in on some additional optimization ideas, this quick test can give you peace of mind regarding your current mobile presence.
Again, you don’t need to be a design wizard or creative genius to make your blog mobile friendly. By sticking to these tips, you can ensure that your site’s user experience is on-point regardless of where your traffic might be coming from.
