Visual content is a big part of content marketing and images, infographics, and videos feature prominently in most campaigns. However there is one type of visual content that is often overlooked: Slideshows.
If you aren’t already creating slideshows for your content marketing campaigns, you should definitely consider incorporating them. In fact there are several compelling reasons why slideshows could prove invaluable:
- Effective at delivering information
Slideshows can deliver information visually in a way that makes it easier to absorb. On top of that you can add in text as well to explain certain parts if necessary.
Overall that makes slideshows very effective at delivering information, including complicated concepts. If the slideshow is created in video form you can add audio into the mix as well, to increase its effectiveness further.
- Easy to create
Compared to most other types of content, slideshows are relatively easy to create and you won’t need the experience and expertise that is required to create videos, or even write good articles. Instead all you need to learn how to make a slideshow with music or a voiceover is a decent slideshow software, such as Movavi Slideshow Maker for example.
- Can be produced quickly
In addition to being easy to create, slideshows can be produced quickly. Assuming you already have the images that you want to use, compiling the slideshow itself will only take several minutes.
If you factor in the time that it takes to plan the slideshow, come up with the images, and possibly produce audio as well – it still works out much faster than videos, and most long-form articles.
- Low cost of production
The cost of producing content in the form of slideshows is relatively low. At most the costs incurred will be in the form of photography, graphic design, music, or audio recording materials that are used within the slideshow.
However it is possible to lower production costs further by using royalty-free music or your own photography and design. In fact you could even record a voiceover yourself provided you have a decent microphone.
- Versatile publishing options
Slideshows are one of the more versatile types of content as they can be published either as a slideshow, or as video content. For the former you could share the content via popular platforms such as SlideShare, whereas for the latter you can publish your content on social media, video sharing platforms, and more.
To sum it up slideshows are a type of content that are easy to create, budget-friendly, can be created quickly, and are effective at delivering information. All in all that should make it easy to see why they could be invaluable to your content marketing campaign, and provide you with more than enough reason to incorporate it.
Suffice to say by incorporating slideshows you can expand your repertoire of content in a new and exciting way – without stretching your budget in the process. That should let you increase your reach and engage a wider audience overall.