5 Advertising Strategies You’re Missing Out On


Advertising is a vital key of business. Unfortunately, many businesses miss out on advertising opportunities that could bring in a wealth of new customers. When it comes to advertising it’s important to think outside the box and follow innovation.

If you’re looking for new avenues where advertising is concerned, you’ve come to the right place. Take a look at these advertising strategies that every business should utilize.


TikTok is a social media platform that consists entirely of videos. The platform is quickly rising to one of the most used and most popular social media platforms in years. If you haven’t started talking about your business on TikTok, now is the time to break out of your comfort zone.

Fortunately, TikTok is easy to figure out when it comes to posting content and it’s easy for your target audience to find you. 


Have you ever thought about using a billboard company to advertise your products or brand? It’s an excellent opportunity to increase your visibility. Not only do you have passers by on foot but you’re likely to have many drivers stuck in traffic with time to think.

A billboard gives them something to think about. It’s the perfect way to put your business in someone’s mind and make sure they remember you.


FOMO- Fear of missing out. Perhaps you haven’t considered this as a marketing strategy but it works. No-one wants to be left out of something that could make them feel good.

By creating a fear of missing out on what your products have to offer, you’ll have customers fighting to get what you’re offering. Try advertising your products as limited time offers or limited edition products on a first come, first served basis.


Many businesses have stopped using live demonstrations as an advertising tool, choosing rather to demonstrate on video. However, customers still want to see live demonstrations. They want to be sure that what they’re buying works and they want to walk away knowing how to use it.

It also gives customers the option to ask questions and receive answers in real time. Make sure to still use demonstrations at networking events or product launches. You could even make videos of customers demonstrating the products themselves.


There are tons of printing opportunities for gifting customers and potential customers with items that can help keep your business in their memory. For example, giving printed balloons out to children or a printed pen for women to keep in their handbags.

Each time that pen is turned over, the receiver will be reminded of your business and what you offer. Be sure to offer your target audience gifts that will be useful to them. For example, note books, mouse pads, business cards, and many more.

Advertising your business means always being willing to explore new ways of reaching your target audience. Stay abreast of innovative ways of marketing your business to new customers. 

If you’ve found this article helpful, take a look at the rest.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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