4 Options to Sell a Business: Which One is Right for You

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When selling a business, the process can be overwhelming. How do you find potential buyers? What’s the best way to price your business? How can you market it, so it sells quickly and for the highest price? Questions like these are natural when considering selling your business. In this blog post, we’ll explore different options for selling a business and give some advice on which one is right for you. There are many situations in which selling a business makes sense. Perhaps you want to retire from active involvement with the company or see an opportunity for another company to expand your success even further. But how do you find potential buyers, and what is the best way to price your business so that it sells quickly and for the highest price possible?

Selling to Family Members

Suppose the company is highly likely to continue, and you have a family member involved in the business. In that case, selling the business to that family member could make sense. This is often a quick and easy decision, but it’s also essential to consider how to structure the sale if you’re selling a large percentage of the company. You’ll want to consider these factors in advance: What happens if the family member(s) leaves the business? What if they die or become incapacitated? If they have children, how will they be involved in the industry, and what percentage of the company do they get? It’s also important to consider taxes, succession planning, and ongoing management of the business.

Mergers and Acquisitions (M&A)

If you’re unsure if you want to retire from the business but see an opportunity for someone else to expand your success, a merger or acquisition facilitated by a company such as 

thevantgroup.com could be a great option. It’s possible that another company could provide the capital and management expertise to take your business to the next level. If so, you could sell a portion of the business to fund the acquisition and retain management control. Alternatively, you could sell the whole industry to transition to a different role within the company. No matter how you approach it, an M&A transaction often takes a long time to close. You’ll need to prepare your financials and have the internal approvals, and due diligence processes underway before the acquisition is expected to close.

Selling to Employees

If you want to sell your business but want to maintain some control, consider selling your business to your employees. This arrangement is often seen in companies specializing in a service, such as a law firm or accounting practice. This kind of sale is similar to M&A in that the company is bought with the assets it brings to the table — mainly the employees. Employer-owned businesses can be tricky, though. You’ll need to have a succession plan so your employees can take over the company when you retire. 

Selling to a buyer from outside the company.

If an M&A deal doesn’t make sense for you or your business, you could sell your business to an external buyer. This is often the best option if you want to retire from the business or if you have a business that doesn’t easily fit into another company. You’ll need to put together a great sales pitch to get the attention of potential buyers. There are a lot of businesses for sale, so it’s essential to differentiate yourself from the competition. The best way to do that is to create a pitch that clearly explains the value of your business. You should be able to explain how the company makes money, how much it makes, and how much it could make in the future.


Whether selling to family members, another company, or an outside buyer, it’s essential to keep an eye on the overall market and stay on top of trends that could affect your business. With the proper preparation, selling your business can be a great way to secure your financial future and allow you to pursue other interests and passions.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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