4 Annoying Mistakes to Avoid When Creating Business Videos

Over the last few years businesses have been using videos more frequently for marketing, training, and content. The advantages that business videos can provide certainly warrant the attention it is getting as a medium – but unfortunately many businesses make mistakes that hamstring its effectiveness.

Seeing as you’d probably rather avoid these annoying mistakes, the first thing you need to do is know some of the more common issues:

• Videos that are too long

All too often the videos that businesses create are too long, and have difficulty retaining viewers. The majority of viewers nowadays simply aren’t going to sit through videos that are more than 2 minutes in duration, and some prefer videos that are significantly shorter than that.

To avoid this problem you should focus on creating shorter videos around narrower topics, and try to be succinct and direct.

• Excessively promotional videos

While you may very well be creating business videos in order to promote your wares – being excessively promotional is a surefire way to get viewers to stop watching. People simply don’t respond to advertising or attempts to ‘push’ products onto them, and trying will just put them off.

Instead of being blatantly promotional, you can instead subtly promote your products by using videos in content marketing.

• No call to action

Some businesses absolutely nail it with their videos, and are able to attract the attention of viewers and retain their interest right till the end of the video. Unfortunately at that point things just fizzle out – as they don’t have a call to action that points viewers to what they should be doing next.

It should be noted that having a weak call to action is almost as bad as having no call to action – and should be avoided. Instead, you should let viewers know what to do and supply them with a strong reason to do it.

• Not being platform-specific

Different online platforms tend to have different audiences and each have their own preferences. If you create business videos and publish the exact same video on every platform, odds are it won’t perform well.

Instead you should be tailoring your videos so that they are platform specific. If you want you can re-use footage, but the style, length, topics, and other elements should be platform-specific.

As a point of interest you should remember that not all the business videos that you create need to be live recordings of video. Instead you could try other types of videos such as video slideshows, animated clips, or screen recording by using Movavi Screen Recorder for example.

At the end of the day this will open up new opportunities for you to explore and create different types of videos for your business. If you want you could even capture streaming video to ‘quote’ in your business videos.

Regardless of the option that you choose, just be sure to keep the mistakes listed above in mind so that you don’t end up falling victim to them.