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Marketing your business online can be an effective way to capture the imagination of your target audience and increase your share of the market. However, digital marketing is evolving all the time and new tools and techniques are constantly being released. For marketers and business owners, this means staying up to date with the latest developments in order to enhance results. With this in mind, take a look at these three important online marketing techniques you need to use in 2021:
1. Interactive Content
Marketing has often been a passive experience for potential clients: they read, watch or listen to your content and you hope that it will prompt them to act in a certain way. However, the move towards interactive content shows that users are satisfied with a traditional passive approach. Instead, they want to be fully engaged and take part in the marketing journey.
For businesses, publishing interactive content could actually make it easier to increase your conversion rate. Engagement is a critical element of the sales funnel, so using interactive content to entice potential customers puts you a step ahead in terms of securing a sale or triggering an inquiry.
2. Visual SEO
Search engine optimization, or SEO, has been around for years, but visual SEO is set to make a big splash in 2021. The vast majority of online experiences begin with a search engine, which is why you need to ensure your webpages are ranked highly for related keywords. Whether you’re just starting out or you’ve been active on the net for years, every business needs to invest in SEO if they want to succeed. To find out why transitioning to online operations and establishing an online presence is so important, take a look at this blog post now.
Although the majority of searches are made via text or voice, users will be more reliant on searching via images in 2021. This means you need to make sure your content is ranked highly when relevant images or videos are searched for. Essentially, you’ll need to update your SEO strategy to incorporate this innovative search method and figure out how to identify the pictures, imagery and tags which best relate to your business.
3. Shoppable Posts
Businesses have been using social media to facilitate sales since it was first launched, but the process has become more streamlined over time. Now, a user can complete a transaction without leaving their social media platform via shoppable posts.
Instead of linking to a product or landing page via a social media post, you can use shoppable posts to facilitate instant sales. This gives users the simple purchase process they’re after and allows you to reduce the number of steps between engagement and sale.
Enjoy Online Success in 2021
Although there are plenty of online marketing trends to explore in 2021, this doesn’t mean you can ignore the core elements of digital marketing. Content, email, PPC and social media are still essential elements of your strategy and should be regularly updated, honed and improved. By incorporating the newest trends, however, you can enhance your existing strategy, increase your ROI and boost your profitability.
Along with interactive content being popular in 2021 and beyond – it seems I continue to see things like PowerPoints and videos used more and more, and embedded in blog posts, to explain and expound upon content.
As someone who works in the marketing sector, I can’t agree enough with the points discussed here. SEO is interesting because it can be done in so many ways, from writing to tagging and beyond. Great insight here!