Hello readers! I’ve approached this week’s Monday Marketing Moment from a different angle. Rather than type up a general knowledge article, this week I wanted to give you something you could use now. Today’s tip is simple: promote your business.
I will even give you a head start. You can promote your business here on the Entrepreneur Resources: Small Business Blog for free as part of our “Small Business Spotlight.”
Last week, we talked about meeting a consumer’s unmet need with your product or service. You may have been left wondering – who is this “consumer” person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer – that group of people who is both interested in your product or service and willing to purchase it.
Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody…preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer’s unmet need. In other words: a person has a problem, and you have the means to fix it!
Good morning entrepreneurs! Welcome to a new series called “Monday Marketing Moment.” Each Monday, we will share simple, yet effective marketing tips, answer questions and provide general information on the topic of marketing. Our goal is to arm your small business with the knowledge it needs to succeed.
We’ll kick this series off with a simple question – What is Marketing?

Tip: If you own an affiliate program, please be prompt in paying those who represent your company.
Today’s tip was prompted by a recently received e-mail. This e-mail was a PayPal payment notification for an affiliate program payout. As phishing e-mails are common, I was skeptical. Rather than …
Tax season is upon us. For most of us it’s the time we gladly pull out our old receipts and calculate how well we did with our businesses last year. For others, it’s a season of dread. Below, we have compiled three key resources to help make …