The Fine Details of Designing Your Product for Entrepreneurial Success

You have a spectacular idea for a mass-marketed product. There are trademarks and patents involved. You’re ready to make a splash in the public eye. However, there are some fine details that require your attention. Your entrepreneurial success depends on several factors. It’s time to refine your product before it’s replicated and enjoyed by the world.

Drawing the Eye

Think about the product being offered, such as private label supplements. Regardless of the product’s type and size, you must draw the eye of the consumer to buy it in the first place. Your brand needs a color scheme.

Choose two or three colors that represent your product. They should complement each other with a unique visual for the public. Consider a color that you mix yourself. Many brands have their own hues that are protected under law, such as specific pink or red colors.

Looking Professional

Selling a product that’s consumed is a lot more challenging than standalone items. People must trust what’s in the container. Think about adding private label nutrition when you’re creating your own supplements and other items. The labels give the product transparency. They know what they’re getting from the ingredients.

Without a clear label, the product might be skipped along the shelves altogether. You don’t have to reveal every ingredient that might be proprietary. Be sure to explain those specialized mixtures so that consumers are comfortable with the product.

Creating Word of Mouth

With a product ready to go, create a buzz by going online. Social media is a great place to start. Start accounts for the brand and reach out to consumers. There might be paid advertising involved too.

Send out free samples if you desire. Ask for the consumers to review the items online. Any conversation about your product can add up to future profits.

Focusing on Quality

Throughout your designing process, don’t forget that quality must always be a priority. Your packaging and marketing efforts won’t mean anything if the product doesn’t offer value to the consumers. Verify and reevaluate the product’s quality on a regular basis. Refine it if necessary. You want to find all of the defects at the production level. No entrepreneur wants to use the public as a testing site. Solve any issues in house to avoid widespread problems that ultimately hurt the brand.

If a few challenges arise at first, such as a defective ingredient or part, don’t let these facts skew your vision. Simply solve the problem and move forward. The challenges will only teach you lessons about the product. They won’t become bigger problems down the road as a result.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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