Tag Archives: Websites

Inspired Marketing, Inc., a Chicago-based marketing firm, is hiring marketing and design interns for both our planning execution (Inspired Graphics Media) divisions. Marketing interns will assist in developing and promoting our services while creative interns will design for both client and internal projects.

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In this digital age, your web site is often more important than your business card in making a first impression. Does your web site need a face lift? Then enter the "Show Your Web Site Some Love" web site redesign contest, sponsored by Inspired Graphics Media.

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Before you take on that new client, make sure your eagerness now is not going to set you up for a headache later. Examine that first phone call or meeting to make sure you're not about to have a nightmare client on your hands. If that potential client utters one of these 5 phrases, you might want to run in the opposite direction.

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Small business owners love clients. They are the lifeblood of the company and ensure that employees are paid and the office lights are kept on. However, there are some customers that entrepreneurs can do without. Are you one of them? Read on for the top 5 small business pet peeves and how to avoid them.

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Okay, the title of this article may be a bit harsh, but I still urge you to rethink your small business' use of flashing text, scrolling photos and music as the first things potential customers see on your web site. Remember, your site visitors are coming to you web site to learn about your products and services, not to be entertained by your logo dancing across the screen. Here are a few questions to consider before asking your web designer to create a Flash intro for your site:

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Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.

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Social networking is now a way of life. I imagine that if you poll 10 random people, more than half will have a Facebook account, Twitter account or both. Small businesses have also jumped online, which is great. Social networking is all about building relationships and making connections. However, I've seen some entrepreneurs rely too much on the Internet for marketing. Yes, it's important, but don't forget to market your business offline, too. In today's Marketing Moment, I offer 10 ways you can marketing your business offline. Try some of these tips in between your latest RT or Facebook group status update:

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Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody...preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer's unmet need. In other words: a person has a problem, and you have the means to fix it!

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In addition to finding a professional, affordable web site designer, securing a web host is another crucial step in the web site design process. A web host is a company that stores your web site's files. All the pages you see on the net are a collection of pages stored in an online folder. You pay a web host to store your files in its online folder. Having a reliable web host is crucial to your business. Everytime you send a potential or current client to your site, you need it to be up and running error-free. Since this is so important, we have listed a few guidelines in selecting a reliable web host.

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Does this sound familiar? "My web site has been up for 3 months, but I still haven't had a single customer. I thought once the site was built customers would pour in." Assuming that building a web site will automatically draw in customers is one of the most common misconceptions about online marketing. Creating an online business is similar to creating a brick-and-mortar business, you MUST advertise. We've got several online and offline tips to help your web site get the exposure it deserves.

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