Tag Archives: Mobile

Quick Tip: Marketing to Upscale Clients

Today's tips are a result of a question received about attracting a certain type of consumer. While the answer is specific to the massage industry, it can be applied across a variety of businesses. Question: I have a friend who's starting out as a massage therapist. How can he position himself as a source for upscale clientele? Answer: If your friend wants to position himself as a massage therapist for upscale clients, he should perform the following tasks.

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Death to the Flash Intro

Okay, the title of this article may be a bit harsh, but I still urge you to rethink your small business' use of flashing text, scrolling photos and music as the first things potential customers see on your web site. Remember, your site visitors are coming to you web site to learn about your products and services, not to be entertained by your logo dancing across the screen. Here are a few questions to consider before asking your web designer to create a Flash intro for your site:

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