Can’t Hack Online Marketing? Let Others Help…

Not all of us are marketing experts, and not all of us are digitally savvy either. If you’re a business owner, you probably understand the importance of marketing your business online. You may have already tried to build your own website and develop a following on social media, only to realize it’s not as easy as you thought. The internet is a crowded place and there’s no shame in calling in the professionals to help you stand out. Here are just a few online marketing services that are worth paying for. They could dramatically boost your web presence and get you the leads that you deserve.

Web development

There are now platforms such as WordPress that can allow you to build your own website from scratch for free. However, while no coding is required, not everyone has the patience or design brain to create such a website. In these cases, hiring a web programmer to build your website for you can be beneficial. There are lots of companies out there that can produce a website for you catered to your individual needs. You can even go one step further and get a programmer to build you an app for your business.

Social media

Businesses have seen the potential of social media sites such as Facebook and Twitter for generating leads. However, creating regular and consistent content isn’t easy. On top of this, gathering a large following that can outdo your rivals is becoming more and more of a challenge for businesses. For this reason, hiring a social media agency to take control of these platforms can be advantageous. Such specialized companies know what to post and when to post it in order to get the most interaction and potentially generate business.

SEO

When someone enters a keyword on Google related to your business, your business’s website needs to rank above the rest. If your site doesn’t come up until page 10, few people are ever going to click on it. For this reason, many companies will try to improve their rankings by investing in Search Engine Optimization (SEO). Through calculated keyword and hyperlink usage, an SEO company can increase your rankings naturally. There are ways to do your own SEO, however a professional company a likely to be more effective.

PPC ads

There are many ways to invest in online ads, the most popular being PPC (Pay Per Click) ads. After designing your ad, you pay a certain amount of money for a certain amount of clicks. Your ad will then run until a certain amount of people have clicked on it. There are many marketing companies that can provide this service.

Analytics

One of the newest online marketing crazes is analytics. This involves analyzing data of all the people that have come to your website in order to improve the targeting of your marketing. You can install a Google analytics plug-in on your website that will tell you the age and gender of that person, where they came from and at what time they clicked. Marketing analytics teams can be further used to dissect and make use of this data.