Tag Archives: unmet need

I'd like to introduce you to a new section of the blog called, "From the Archives." In these posts, I'll highlight articles that have been previously published here on Entrepreneur Resources. I hope one of these articles will spark an idea that helps you start or grow your business.

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Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy. Question: Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.

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Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody...preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer's unmet need. In other words: a person has a problem, and you have the means to fix it!

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