Tag Archives: social media

I have a professional blogger friend who is quite tech proficient. To stay on top of her game she regularly attends blogging and social media classes. Our conversations after these workshops are typically a lot of fun. She excitedly tells me what she learned, and we talk about how we can apply it to our own businesses. Well...last week was different. She was pissed. It turns out that the workshop was good, but the presenter turned her off. Their email conversation started innocent enough, but then it went sour.

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Our last article showed you how to keep track of your online brand with popular tools, such as the Google search engine. Well, let’s say that you are using one of the tips from that article and come across something silly you did years ago. It is not aligned with the brand image you want to portray today, and it would be slightly embarrassing (okay, maybe really embarrassing) if a potential client saw it. What can you do? Here are three things you can do to manage how your negative information shows up on the Internet.

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Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.

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Social networking is now a way of life. I imagine that if you poll 10 random people, more than half will have a Facebook account, Twitter account or both. Small businesses have also jumped online, which is great. Social networking is all about building relationships and making connections. However, I've seen some entrepreneurs rely too much on the Internet for marketing. Yes, it's important, but don't forget to market your business offline, too. In today's Marketing Moment, I offer 10 ways you can marketing your business offline. Try some of these tips in between your latest RT or Facebook group status update:

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