Best Ways to Overcome Mobile SEO Challenges

In today’s world, more and more people are becoming dependent on their mobile phones– they use it to browse the Internet, carry out online transactions, and talk to friends. Likewise, it has been announced that Google would start using the site’s responsiveness to a website as a ranking element, that in order for a business to succeed, it’s very important to guarantee that their website is mobile-friendly. Apart from the fact that it is it a great way to attract customers, but it could also be very helpful in generating more sales, and ensure that the business would remain invisible online.

Though, it’s also important to note that an efficient mobile SEO is a little tricky to process. However, due to the fact that there are several ways to conquer the challenges brands, marketers, and business face, it has become more important for a business to ensure its visibility even to mobile users. Here are some of those:

1. Optimisation for Local Research
Based on a study made by Google, it has been revealed that most consumers that do their research online often use their mobile phones for this purpose. What does this indicate? It simply implies that local SEO is very important in Internet marketing, but not a lot of business owners are aware of this.

Furthermore, according to Shane Barker, a digital marketing expert, there are a lot of strategies that can be used to efficaciously optimise mobile SEO for the purpose of local web searches. He advised that it’s important for a website owner to be familiar with the factors that affects local ranking– this is made up of distance, relevance, and prominence.

Distance
In such a case that a user wasn’t able to specify his location, Google would automatically take note whatever data can be gathered from the audience and use it to provide the needed information. This implies that if the business’ location is specified on the website, there’s a huge possibility that it would also appear in search engine results.

Relevance
In order to ensure that your website is properly optimised, see to it that your business is relevant to what the audience is searching for. Through this, Google would have a better understanding that it would be able to match the listing to related terms and keywords.

Prominence
If the business is popular even offline, rest assured that Google would pay attention to this. Aside from that, it will also utilise the information that can be gathered from other sources related to the business, such as links and articles.

2. Accuracy and Reliability Is Very Important
It has been said that the biggest fault you’ll every make with mobile optimisation is having a website that have untoward redirects and mobile-only errors. Obviously, if users won’t be able to find what they want from your website, this would lead to an unsupportive user experience.

How can this be avoided?
In order to avoid this problem, see to it that your website is free from any faulty redirects– this normally happens when a website has a different URL for its mobile and desktop versions. To fix mobile-only errors, Googlebot-Mobile user agents should be treated in a way like how you’re going to treat the users of certain mobile devices.

3. Don’t Let the Slow Loading Time Affect Your Website
Some businesses lose billions of dollars each year because of slow loading websites. Thus, in order to avoid being one of them, and avoid losing potential clients, pay attention to the loading time of your website– both mobile and desktop versions. One way to do that is with the help of digital marketing services in London, they will host your media files through the use of a content delivery network. Another option would be switching to a better hosting company.

Friendly Advice: To ensure that the website won’t take more than 3 seconds to load, refrain from using large, high resolution images.

4. Test the Mobile Site Using Google Webmaster Tools
Google Webmaster tools, such as mobile usability report, and mobile-friendly test can help you assess the performance of your website when it’s being accessed via mobile phone. Simply run the tests on each webpage and you’ll have the idea if it’s going to meet Google standards or not.

In case that there are several pages that fail the mobile test, then you should develop a mobile-friendly website. For this, you could consider creating a separate mobile version of your website, and have it hosted on a subdomain. Likewise, you can also transport the website to a mobile-friendly website instead. Experts believe that to consider responsive designs would be the best way to go because they often work well on every device.

As for those who are thinking of separating a website for mobile users, there’s a possibility that they’ll experience some link-building problems while doing so. As a website owner, your focus should be on building links for a single website in order to avoid such issues.

5. Shorten Your Keyword Queries

Considering the fact that there’s always the possibility that mobile devices would auto-complete and opt for shorter tail phrases, and a lot of mobile users would rather type the shorter alternative for every keyword, it would be best to target on shorter phrases instead. Aside from that, it’s also important to shorten the page titles and meta descriptions to optimise a website for mobile.

It’s also important to note that there are some websites that display overlays that cover the page content, and this could lead to a negative user experience– that you’ll end up losing your potential customers.

Similarly, there would be instances where the user won’t be able to view the website because of interstitials. It can also lead to indexing issues, especially if it’s not done correctly. That’s why it’s better to switch to a simple banner instead– not only will it be able to deliver the message, you’ll also have the assurance that it won’t disrupt the user experience.

Final Words

It’s very important for business owners to keep in mind that mobile optimisation means they should be accounted for the preferences of not only the search engines, but users as well. Likewise, instead of focusing on one over the other, it’s better to create a mobile site that would offer good user experience.