Why Embracing Nerd Culture Can Be Great For Businesses

Nerd culture is no longer a niche phenomenon, and that’s great. In most respects, it’s now become mainstream, influencing everything from entertainment to even fashion and technology. More and more people are identifying as nerds, geeks, or fans of various genres, franchises, and hobbies. Game of Thrones was one of the most-watched shows in history.

But what does this mean for businesses? How can they benefit from embracing nerd culture and catering to this growing market segment? Well, put simply, acknowledging it’s there and might relate to your business is a good start. Let’s say you run a supplement store. Using a Fantasy Name Generator to come up with an awesome name for your empowering fitness pre-workout could appeal to a whole new subset of people.

In this post, we’ll explore three reasons why nerd culture can be great for businesses, and how they can leverage it to boost their brand and customer loyalty too.

Nerd Culture Is A Loyal And Passionate Customer Base

One of the defining virtues of nerd culture is the loyalty and passion that its members have for their interests. Whether it is a comic book, a video game, a movie, or a board game, nerds are willing to spend time, money, and energy on their fandoms. If you support their favorite content creators or work within a certain space, they’ll notice.

This means that businesses that embrace nerd culture can tap into a loyal and passionate customer base that provides a good amount of goodwill. You do have to pay respect to the culture though, and don’t belittle it, or get things wrong. If you use generic Jedi advertising in your promotional capacity, be sure not to give them a red lightsaber.

Nerd Culture Offers Creativity And Innovation

Another benefit of nerd culture is that it is a source of creativity and innovation. Nerds have particular ideas about visual identity and what appeals to them. This means you get to play around with that a little. If you run a bar, you might host a themed night, and encourage people to dress up, for example.

This can inspire your marketing team but it also makes for great events. There’s a nice connecting bond that comes from using cool atmospheric soundtracks or inspiring visual appeal, perhaps working in partnership with a local game store or museum to work with you.

Nerd Culture Is A Way Of Connecting With Customers And Employees

Your staff and the people you buy from on a daily basis might also enjoy a little escapism from time to time, doing so is normal. You might decide the staff party this year should be themed, or perhaps you’ll visit a fantasy escape room for team bonding. 

Over time, you may be surprised just by who this attracts and how much more your business humanizes itself thanks to your efforts. While not all businesses should take this route, those that are somewhat in proximity to corporate nerd culture can do very well by incorporating or at least appreciating it.

With this advice, you’re sure to embrace nerd culture for the good of your marketing and brand, and because it’s a great deal of fun to do so.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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