You may be wondering the importance of business cards in this digital age. Here are 3 big reasons your company needs business cards, still.
More than half of small business owners say that having business cards is essential. And over 70% of people admit that they judge companies based on their business cards.
Even though we have entered the digital age, traditional marketing is still important. Just like you wouldn’t try to promote your business without a website, you shouldn’t attempt to promote it without business cards.
Keep reading for three big reasons that prove the importance of business cards.
1. Easily Share Information
Wondering why you need business cards? It’s the easiest way to pass along your business information.
Grabbing a business card from your pocket and handing it to your potential customer takes a matter of seconds.
When you meet someone, the last thing you want to do is to try to verbally give them your information so that they can write it down. They may be in a hurry, may not have a pen, or may type the wrong information into their phone. Any of these mistakes can lead to a loss of business that a business card would have prevented.
2. An Important Networking Tool
If you’ve ever been to a trade show or business seminar, you know that business cards are one of the most important things to pack.
At these networking events, time is of the essence. You’ll probably meet dozens of potential contacts in a matter of hours. By handing out cards, your contacts will be able to remember who you were and have the ability to get in touch with you later.
Business cards are also great if you’re hosting a trade show booth or giving a presentation. You can leave your cards out for interested people to take.
3. Make a Professional Impression
The last, but one of the most important reasons for business cards, is to help you make a professional impression.
Having a business card shows that you are serious about your business. You took the time to design your card and are prepared enough to have it with you. You will be taken a lot more seriously than someone who hands over a scrap of paper with their name and number are handwritten on it.
Keep in mind that the design also plays into how your business is seen. Use simple business card templates to present all your information in an attractive and professional way.
Understand the Importance of Business Cards
These are just three of the many reasons that prove the importance of business cards.
As the marketing world expands, you don’t want to forget about the traditional forms of business communication. Instead, keep the old traditions and add in the new ones as they become popular. A business card with your social media handles and website shows that you appreciate the old business practices but are still up to date with technology.
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