There’s no denying that social media is one of the best ways to reach out to your customers and grow your brand and your audience. However, your preferred platforms will only work for you if you do them right. So many companies will jump onto social platforms without knowing what they’re doing, and they’ll end up making mistakes.
Nevertheless, if you know the mistakes, you can easily avoid them and get the most out of your social media marketing experience. To help you get on the right track, today we’re going to explore the six most vital social media marketing mistakes you need to make sure you’re avoiding at all costs!
1. Not Having a Strategy
If you don’t have a social media plan or strategy, you’re not going to be able to carry on in the most effective way. You need to plan what you’re going to do to define your audience, your niche, your genre, and how you’re going to present yourself to your customers.
It’s essential to make sure you plan ahead as well because you can plan for special days like public holidays and vacations, and your team will know exactly what you’re working on and what you’re aiming for. There are also many tools out there that can help you, such as Marketing Proposal Template guide or CRM software.
2. Not Being a Human Being
The thing about social media is that you need to be a human being that has personality. Nobody on social media wants to interact with a faceless corporation, and if you act that way, you’re going to push people away. Instead, be quirky, be personable, and be friendly.
The best way to approach this is to get people together in your team and then have two or three with the best voice who you want to represent you to always do the final edits on all your posts.
3. Posting for the Sake of It
While a lot of people would recommend that consistency and post regularly is so important, it’s so easy to end up overposting. Posting too much can dramatically lower the quality of your content and can put people off, so be balanced.
4. Not Using Your Analytics
No matter what social media platform you’re using, you’ll be able to see the analytics for your post on how much reach, engagement, and interest they’re getting. This is why it’s important to make sure you’re checking them to see which of your posts and doing well and which ones aren’t. If you’re not checking your analytics, you won’t be playing to your full potential.
5. Overly Promoting
Being on social media is all about being social, obviously, so just promoting yourself a lot is going to push potential customers and leads away. Just posting promotional is off-putting, and as a rule of thumb you’ll want to post up to 80% of your content just social and engaging, and then 20% promotional content.
6. Deal with Negative Impacts
No matter who you are or what industry you’re in, you’re going to deal with negative feedback from your customers. You could have a customer have a bad experience or have a faulty product and reach out via social media. You need to make sure you address these problems since everyone can see it.
These reviews need to be addressed in a friendly and positive way that suits your brand’s voice that creates and buffer the experience you’re providing. If you can give a great experience to a customer having a bad experience, everyone will be able to see how well you look after everyone.
Summary A lot of social media marketing is all about trial and error, but there are some core things, like the mistakes above, that you need to know to be your best. Be smart, be organized, and be open to being your best self.