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The most successful global and national corporations have immediately recognisable slogans and brand names. Creating brand awareness is very important for both well-established company and small start-ups, as it grabs the attention of potential customers and encourages loyalty amongst existing customers.
Your Company Website
Your company website should be entirely geared around the needs of your customers. It should be easy to use with plenty of simple navigational tools to allow customers to find their way around the site. The business logo and ethos should be present on every page, so that customers are made aware of your brand image and the values that your company stands for. Familiar colours and recognisable logos are very important in terms of encouraging customers to use your website and remember what your company is offering. Remember to update your website regularly and invest in a professional design that will attract customers and assure them that your business is trustworthy.
Using Social Media
If your business hasn’t yet embraced social media as a tool for creating brand awareness, now is the time to do so. It’s absolutely free to create Twitter and Facebook accounts for your business, and social media provides a great way to communicate with customers and potential customers in real time. You can build brand awareness and create excitement by posting news, offers and giveaways and providing discount codes for followers and those who ‘like’ the company Facebook page.
Branded Clothing and Vehicles
If your business employees are routinely interacting with customers or are mobile throughout the working day, it’s definitely worth considering investing in branded clothing and vehicles. When your company vans and cars are seen, you are immediately advertising your business to passers-by on the street. Branded clothing including high-vis jackets, polo shirts, sweatshirts and fleeces are great for staff who come face-to-face with customers, and can be purchases from retailers like Brookes. The politeness and friendliness of your staff will be associated with your brand name in the minds of customers.
Following Up on Brand Promises
You can have the most attractive, up to date website on the market, but if you don’t fulfil the promises that your company makes, you won’t be able to retain customers. Make sure that you don’t prioritize style over substance, and follow up on brand promises. If your company ethos includes excellent customer service, this is what you must offer to clients.
