eCommerce is a term we feel confident many reading this and beyond are familiar with. Emerging and growing in line with technological advancements throughout recent decades, the eCommerce world has never appeared greater.
While eCommerce is undoubtedly successful, more online businesses spring up every single day as online shopping soars. You want to do what you can to stay ahead of your competitors and stand out from the crowd. Any company owner knows the importance of SEO to your website, let alone your online store. Optimizing your web pages will give you the best possible chance at bringing customers to your business.
Interested in learning more about the eCommerce SEO trends of 2021? Read on for more.
While we feel confident many reading this piece are already optimizing their web pages for mobile, we thought it was worth mentioning all the same. With more people surfing the web on their mobiles than ever before, you should make a conscious effort to ensure the experience mobile users are getting on your eCommerce site is just as good as that on desktop.
Develop a mobile-friendly website that is fast loading, has easy navigation and has a responsive design. Customers do not want to spend masses of time waiting for the webpage to load, so make sure to put yourselves in their shoes when creating your site.
Improve User Experience
According to Google, if a customer has a pleasant user experience on a site, they are more likely to stay there longer. If more people stay on your site for longer, Google will improve the site rank on the Search Engine Results Pages (SERPs). While this is not a new concept for businesses – you would naturally be considering your customers in all aspects of your business – it is a critical trend to eCommerce SEO trends in 2021 and beyond.
Putting yourself in the position of your customers is the best and recommended method for improving the user experience of your site. Using eCommerce SEO services from agencies like our own to further bolster your efforts will ensure you are doing what you can to encourage visitors to your site and retain them.
Artificial Intelligence (AI)
A once unheard phenomenon, AI has taken the world by storm. Used in various aspects of the technological world, AI can impact the SEO of your eCommerce site. You could use AI within your optimization efforts to analyze and assess new opportunities for you to explore. Adapting your current SEO strategy and suggesting improvements that you can make without you lifting a finger; pretty neat if you ask us!
Furthermore, AI can enhance the accuracy of your keyword research while comparing your eCommerce SEO efforts against that of your competitors. Using this tool within your efforts can ensure you are standing out from the crowd and exploring one of the many SEO trends emerging in 2021.
What’s more, you can use techniques like these in the latter half of 2021 and beyond. Following technological developments, you can rest assured they will never go out of style or become unusable.